Community & Destination Development

Community Tourism Development Guide

This manual offers community tourism committees and associations a how-to guide for preparing and implementing a practical tourism plan. It outlines the steps to be taken and identifies key marketing activities that will help attract visitors to your area.

Tourism Destination Area Kit

Use this kit as your starting point to help build capacity in your community. Creating a Tourism Destination Area (TDA) is a community-driven process fueled by local organizations, leaders and key partners who want to build on and improve their tourism strengths. Through strategic tourism development, communities can increase visitation and tourism revenue. The TDA Kit is a hands-on question and answer-style workbook that helps you uncover insights, resources and contacts, in order to focus your goals, set targets and build tourism capacity in your community.

The TDA Kit includes:

Appendices include:

Testing Your TDA Potential


Answer these questions as a starting point to assess your community's destination area potential:

  1. Tourism destination areas have leaders, people who are actively championing a community's potential to expand tourism revenue. Does your destination area have strong leadership?
  2. Successful destination areas require resources, leadership, private sector operators and organizations willing to commit time and money to promote and develop tourism. Do you have these resources?
  3. Successful, strategic tourism development requires a delicate balance, and delivers expanded tourism business, and increased traffic and revenues. A solid foundation is vital. What established infrastructure already exists in your community, on which you can build and expand?
  4. Tourism destination areas offer visitors the chance to experience something unique; a must-see attraction they'll find nowhere else. Does your destination area have unique attributes?
  5. A great location is a common element among areas with tourism appeal, and tourism destination areas are well situated to serve tourists. Do you know the pros and cons of your location?
  6. Tourism Destinations grow with the involvement and support of their residents. Do the residents in your community support further development of sustainable tourism?
  7. Destinations that offer year round tourism products and services can attract new business. Does your community want to be open for business to visitors, year round?