Destination Canada promotes Canada around the world. As Canada’s national tourism marketer, Destination Canada introduces the authentic and exotic to world travellers. The mandate of Destination Canada is to:
- Sustain a vibrant and proﬁtable Canadian tourism industry
- Market Canada as a desirable tourism destination
- Support a cooperative relationship between the private sector and the governments of Canada, the provinces and the territories with respect to Canadian tourism
- Provide information about Canadian tourism to the private sector and to the governments of Canada, the provinces and the territories.
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