The Experience Collection

Experiences feature Nova Scotia's best or most unique offerings, targeting outdoor, cultural and culinary enthusiasts.  Experiences fall under the packaging umbrella, as they bundle offerings for visitors, such as a guided hike to forage for food followed by a cooking class.  Raising the bar on visitor engagement, experiences connect visitors with locals, to "learn something by doing something with someone who lives here."

For packages to be featured as Experiences, they must meet all Travel Package Criteria, and strive to meet the following:

  • Be well-themed – connect to one or more of the target Explorer Quotient segments of Authentic Experiencer, Cultural Explorer or Free Spirit, featuring outdoor, cultural, or culinary experiences through authentic local connections, with a title that reflects the theme, and aligns with the Nova Scotia Tourism Brand;
  • Be well-planned and tested; 
  • Engage the visitor through hands-on activities which allow them to become an active participant in the activity, not just an observer, and provide them with exclusive or behind-the-scenes access to the experience;
  • Involve qualified guides and/or local experts to enhance the delivery of the experience and provide an opportunity for the visitor to interact with locals; 
  • Use assets and resources that are unique to Nova Scotia, the community or business; 
  • Engage as many of the five senses as possible; 
  • Provide added value – Experiences deliver high-quality service and have an element of surprise;
  • Integrate a local element (food, music, etc.) in experience delivery where possible, which can add to the WOW of the experience; where possible offer a takeaway for the visitor, such as a handmade souvenir;
  • Meet all federal, provincial, or municipal regulations and business requirements (such as insurance), where applicable; 
  • Be available a minimum of 4 times throughout the year;
  • For enhanced cross-promotion, all experiences featured as ‘Canadian Signature Experiences’ by the Canadian Tourism Commission are also eligible to be listed in the Experience Collection.


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