Experience Nova Scotia: A Toolkit

This practical resource provides you with information to craft new experiences for our visitors. Inside is an overview of Nova Scotia's brand and core experiences, as well as travel motivators and visitor interests. You'll also find tools and worksheets to assess experiences and the opportunities in your region. Tap into ideas on how to develop new experiences, tips on promoting them and information on provincial marketing activities.

Download Experience Nova Scotia: A Toolkit

Toolkit Worksheets



Throughout the toolkit you'll find a series of eight worksheets to help you assess, develop and evaluate experiences. They're available as functional Word and Rich Text Format (RTF) documents for you to use, expanding with your information and ideas.

Download the worksheets now:

Destination Dynamics

Ideal Guest Profile

Experience Planning

Experience Element Costs 

Package Design

Partnership Agreement

Inquiry & Sales Tracking

Return on Marketing Investment