Key Market Profiles

Nova Scotia's marketing efforts are directed primarily at potential visitors in Canada, the United States, and the United Kingdom. While the volume of visitors to Nova Scotia is far higher from the Canadian market, the revenue per visitor from long-haul markets is higher, as they tend to stay longer and spend more on shopping and experiences, and in hotels and restaurants.

Our activity in each target market varies depending on awareness levels, proximity and transportation access, media costs and budgets, and the ability to leverage partnerships.

Profiles of Nova Scotia’s identified target geographic markets and visitor segments in downloadable reports.