Tourism Nova Scotia is led by Michele Saran, Chief Executive Officer.
As CEO, Michele is responsible for leading the implementation of Tourism Nova Scotia’s strategy to attract more first-time visitors to the province. This will help Nova Scotia meet the Ivany report goal of doubling tourism revenues to $4 billion by 2024. She also is responsible for the day to day operations of the organization, including Tourism Nova Scotia’s three areas of business: Marketing, Sector Development, and Corporate Services.
Tourism Nova Scotia’s senior leadership team reports directly to the CEO:
- Michael Johnson, Chief Operating Officer
- Joann Fitzgerald, Chief Marketing Officer
- Darlene MacDonald, Director of Sector Development
As a Crown Corporation, Tourism Nova Scotia is governed by a private sector-led board of directors, many of whom are operators in the tourism industry. The Crown is also accountable to the Department of Business.