Research is critical to the success of Nova Scotia's tourism strategy. It forms the basis of all our decision making.
Our research pages will keep you up to date about tourism trends – who’s coming to Nova Scotia, why they’re coming and what they’re doing while they’re here. You‘ll also find overviews of regional tourism activity, information about the importance of the tourism industry to Nova Scotia’s economy, and more.
For a quick reference on the latest information on the industry check out our 2011 Tourism Industry Facts Brochure (published 2013).