2018 was Nova Scotia’s best tourism revenue year on record despite a modest decline in visitation.
Tourism revenues reached an estimated $2.61 billion which represents a 0.3 per cent increase compared to updated 2017 revenue estimates of $2.60 billion. The preliminary tourism revenue estimates for 2018 are based on updated estimates for 2014, 2015, 2016 and 2017. While the updated revenues are lower than the original preliminary estimates, the revenue growth trend and trajectory that started in 2015 has not changed.
About 2,413,000 non-resident overnight visitors came to Nova Scotia in 2018, just 0.8 per cent or 19,500 fewer visitors than in 2017, which saw the highest visitation in Nova Scotia’s history. Visitation to Nova Scotia in 2018 has increased by 27 per cent, or 500,000 more visitors compared to 2013.
The infographic below shows some of the highlights for 2018, as well as the strategic game changer opportunities to help Nova Scotia’s tourism industry grow even more.