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COVID-19 Tourism Recovery Research and Marketing Approach

Tourism Nova Scotia is sharing research and insights to show what tourism recovery could look like in Nova Scotia.

The COVID-19 pandemic has had a widespread impact on tourism businesses, related-organizations, events, and communities. Every tourism stakeholder faces a different challenge at this time. As Nova Scotia’s tourism marketing and sector development organization, we are directing our resources towards programs, initiatives, and marketing activities that will help Nova Scotia’s tourism industry recover and rebuild.   

Our research team has developed scenarios for what the post-pandemic recovery could look like in Nova Scotia. Based on this research, we’ve developed a phased marketing plan to help encourage people to explore Nova Scotia as travel markets begin to reopen.

Tourism Nova Scotia will continue to share updated research and marketing information as it becomes available. If you have questions about these reports, please contact us at   

Destination Canada Research

Resident Sentiment Survey

Destination Canada is conducting a weekly survey of Canadians regarding their sentiments toward travel and visitation, and to assess which activities they would be comfortable taking part in as public health restrictions ease. This information will be updated on an ongoing basis.


Canada Travel Intentions Research

Destination Canada conducted its second survey of Canadians in July regarding their intentions to travel both within Canada and internationally. The survey identifies the conditions that will encourage travel, and also includes helpful information for tourism businesses with respect to the types of safety practices travellers consider to be most important.