Doers & Dreamers Guide Advertising program
Operators have the opportunity to promote their business online through our e-newsletter and in sponsored listings on NovaScotia.com. Limited space is available for these opportunities, details are available in the Doers & Dreamers rate card.
Digital Ad Sales
Operators have praised NovaScotia.com for its design, layout, and quality of information provided. They have also told us that online advertising represents the largest single expense of most operators’ marketing budgets. As more travellers plan their trips online and NovaScotia.com continues to yield high numbers of visits we recognize the importance of providing operators with new digital promotional opportunities.
Basic and Enhanced Listings
As a by-product of producing a more streamlined, portable travel guide, all operators receive a free basic listing in the guide. For those operators who wish for an expanded presence, enhanced listings are available for purchase for $150 + HST for the English guide and $100 + HST for the French guide.
Some key questions you may have regarding the travel guide:
Q: Why is the travel guide smaller than in years past?
A: Research showed us that visitors and tourism operator needs were changing. The Doers & Dreamers Guide was redesigned to provide all the planning and information visitors need, and to become more self-sustainable.
Q: What do you mean when you say the guide is self-sustainable?
A: Advertising covers the cost of producing the guide. By meeting the changing needs of tourism operators, we are now able to better align budgets to maximize the dollars spent to attract first-time visitors.
Q: Why charge operators for a listing that has traditionally been free?
A: Operator listings have traditionally used the most pages of any element in the travel guide. As part of streamlining and working towards a self-sustaining guide, tough decisions were made to reduce the footprint of these listings. NovaScotia.com listings continue to remain at no charge to operators and allow you to showcase your business with a lengthy description, photos and links that would not be possible in the guide. Visitors continue to utilize the web for their trip planning; be sure you are taking advantage of all promotional elements of your NovaScotia.com listing.
Q: How do I add more information to my NovaScotia.com listing?
A: You can make additions or edits to your NovaScotia.com business listing at any time throughout the year by contacting Natalie Van Dusen at email@example.com or (902) 798-6921. Please visit List Your Tourism Business for more information.
Q: Why are Festivals & Events not all listed?
A: Research has also told us that community-based events are not travel motivators for our target audiences nor do they comprise a significant portion of trip itineraries once visitors arrive in the province. However, there is still an opportunity to promote your event on NovaScotia.com by uploading your event through Partner Portal.
Q: I don’t have an operator listing at all, how do I get one?
A: Please contact Nancy Meaghan Giffin (contact information is below) to request an application form.
Q: Who do I contact if I have further questions?
A: Please contact Meaghan Giffin, Marketing Advisor at Meaghan.Giffin@novascotia.ca or at (902) 798-6896.