Important changes to the Doers & Dreamers Guide advertising program
New in 2016
Operators now have the opportunity to promote their business online through our e-newsletter and in sponsored listings on NovaScotia.com. Limited space is available for these opportunities, details are available in the Doers & Dreamers rate card.
Introduction of digital ad sales
Operators have praised NovaScotia.com for its design, layout, and quality of information provided. They have also told us that online advertising represents the largest single expense of most operators’ marketing budgets. As more travellers plan their trips online and NovaScotia.com continues to yield high numbers of visits we recognize the importance of providing operators with new digital promotional opportunities.
Introduction of basic and enhanced listings
As a by-product of producing a more streamlined, portable travel guide, all operators received a free basic listing in the guide. For those operators who wished for an expanded presence, enhanced listings were available for purchase for $150 + HST for the English guide and $100 + HST for the French guide.
Some key questions you may have regarding the changes:
Q: Why did you make the guide smaller?
A: Research showed us that visitors and tourism operator needs were changing. The Doers & Dreamers Guide was redesigned to provide all the planning and information visitors need, and to become more self-sustainable.
Q: What do you mean when you say the guide is self-sustainable?
A: Advertising covers the cost of producing the guide. By meeting the changing needs of tourism operators, we are now able to better align budgets to maximize the dollars spent to attract first-time visitors.
Q: I’m an accommodation or campground operator, will my Canada Select or CAA ratings and pet policy be printed if I only have a basic listing?
A: Yes, your star/diamond rating, whether you are a member of the Nova Scotia Approved program and your pet policy will be printed.
Q: Will the listings still continue to be organized by region?
A: Yes, listings will continue to be organized by region.
Q: Will there be a fee for my operator listing on NovaScotia.com?
A: No, your listing on NovaScotia.com remains free.
Q: Why charge operators for a listing that has traditionally been free?
A: Operator listings have traditionally used the most pages of any element in the travel guide. As part of streamlining and working towards a self-sustaining guide, tough decisions were made to reduce the footprint of these listings. NovaScotia.com listings continue to remain at no charge to operators and allow you to showcase your business with a lengthy description, photos and links that would not be possible in the guide. Visitors continue to utilize the web for their trip planning; be sure you are taking advantage of all promotional elements of your NovaScotia.com listing.
Q: How do I add more information to my NovaScotia.com listing?
A: You can make additions or edits to your NovaScotia.com business listing at any time throughout the year by contacting Natalie Van Dusen at firstname.lastname@example.org or (902) 798-6921. Please visit List Your Tourism Business for more information.
Q: Why are Festivals & Events not all listed?
A: Research has also told us that community-based events are not travel motivators for our target audiences nor do they comprise a significant portion of trip itineraries once visitors arrive in the province. However, there is still an opportunity to promote your event on NovaScotia.com by uploading your event through Partner Portal.
Q: I don’t have an operator listing at all, how do I get one?
A: Please contact Nancy Burgess-Graham (contact information is below) to request an application form.
Q: Who do I contact if I have further questions?
A: Please contact Nancy Burgess-Graham, Marketing Supervisor at email@example.com or at (902) 798-6896.