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Marketing Overview

Marketing Overview

Nova Scotia's marketing efforts are directed primarily at potential visitors in Canada, the United States, Germany, United Kingdom, and China. While the volume of visitors to Nova Scotia is far higher from the Canadian market, the revenue per visitor from long-haul markets is higher, as they tend to stay longer and spend more over the course of their trip.

Our activity in each target market varies depending on awareness levels, proximity and transportation access, media costs and budgets, and the ability to leverage partnerships.

See the market plans below for insights on visitors to Nova Scotia, Tourism Nova Scotia's marketing activities, and opportunities to grow your business in our key markets.

Market Plans:



Northeastern United States

United Kingdom