Skip to main content
Nova Scotia Destination Brand

Nova Scotia Destination Brand

As the provincial destination marketing organization, Tourism Nova Scotia is responsible for Nova Scotia’s destination brand, and for bringing the province to the world. Nova Scotia’s destination brand is rooted in stakeholder consultations and surveys, visitor testimonial, and marketing campaign research.

Tourism operators are encouraged to align their services, products, and experiences with Nova Scotia’s destination brand to provide visitors with an integrated perception and experience of Nova Scotia.

Brand Attributes

  • Charming
  • Authentic
  • Fast friend

Brand Promise: We believe life’s most beautiful moments are unexpected.

Brand Promise: In-Depth Overview (PDF)

Brand Promise Video: Click HERE