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Citadel Hill Nova Scotia

Brochure Distribution Guidelines

Visitors to Nova Scotia access travel planning information through multiple channels along their path to purchase. When travelling in Nova Scotia, many visitors stop at the Visitor Information Centres (VICs) across Nova Scotia to receive travel information on our products and services to assist them with their vacation planning.

Tourism Nova Scotia invites Nova Scotia tourism operators to participate in our free travel publication distribution program to Visitor Information Centres.

Who can participate?

  • Any Nova Scotian or Canadian company or tourism organization that delivers a tourism product or service in Nova Scotia.

General Guidelines

  • Tourism brochures must provide information on Nova Scotia’s tourism products, experiences and services that will assist our visitors with their travel planning.
  • Tourism operators/organizations must be registered with the Nova Scotia Registry of Joint Stock Companies. Registration must be current.
  • All required permits, licenses, and approvals must be in place for the tourism business/organization.
  • Brochures must provide an accurate representation of the product/experience/facility/event.

Accommodation Brochure Guidelines

  • Fixed roof accommodations and campgrounds must have an accommodations license and be approved by one of the following recognized quality programs: Nova Scotia Approved, Canada Select, or CAA.

Community, Regional & Independent Tourism Guide Guidelines

  • One unapproved accommodation/campground that does not meet the Tourism Nova Scotia Brochure Distribution Guidelines may result in the guide not being displayed. This includes advertising from accommodation/campground operators in the guide.

Please click on the following links for more information:

How do I participate?
  • Tourism Operators are responsible for their own delivery of brochures and publications to the Dartmouth Distribution Centre (Monday – Friday: 9:00am – 4:00pm) with a completed allocation sheet. Mailing address: 10 Acadia Street, Suite 2, Dartmouth, NS B2Y 4H3.
  • Bus shipments will not be accepted as there is no pick-up from the bus depot.
When can I ship my brochures?
  • To maximize the opportunity to have your tourism brochure/guide displayed in the VICs across Nova Scotia for peak season, we recommend delivery by May 1, 2018. This ensures that your brochure is delivered to the seasonal VICs when they open.
  • Brochures are shipped to the seasonal VICs once a month starting in June and ending in August.
Shipping Specifications
  • The maximum quantity of brochures that you can ship to the Distribution Centre is 3,000, although a smaller amount is recommended to reduce your costs and the possibility of unused brochures.
  • Brochures are to be bundled in lots of either 50 or 100. Brochures that are not bundled will not be accepted.
  • Boxes should have the quantity and title clearly marked on the outside.
  • Large guide books not sent in cartons must be bundled in equal amounts and strapped both ways.
  • Due to limited storage space at many centres, operators are encouraged to limit their shipments to 50 brochures to each location.
  • Twenty (20) or more cartons of brochures must be delivered to Distribution Centre secured on a pallet.
Brochure Design & Print Tips
  • Tourism brochures best handle standardized travel publication styles: folded brochure should not exceed 4” x 9” (10cm x 23 cm), brochures larger or smaller than 4” x 9” (10cm x 23 cm) will not fit in the brochure racks.
  • Recommended paper stock: 80lb cover weight for two sided brochures (rack cards), 80lb text weight paper for folded brochures (e.g. tri-fold).
  • 1.5 spacing of brochure text provides easy reading and high resolution (300 dpi) images is recommended for printing.
  • Hand drawn locator maps and photocopied brochures will not be accepted for distribution.
  • Positioning the business name prominently on the top third, front of your brochure will ensure it is visible in the travel publication racks.
  • Highlight the operation’s contact number, website, email, and physical location.

Additional Information

  • We recommend delivering brochures directly to the VICs in your region(s). This provides an opportunity to promote your tourism product/experience to the VIC staff.
  • Brochures may be displayed on a rotational basis due to space restrictions.
  • Due to the seasonal operation of most VIC locations, remaining travel publications that contain dated information/events will be recycled at the end of the season.
  • It is the responsibility of the operator or organization to claim unused literature at the end of the season.

For any questions on the 2018 guidelines, please contact Jennifer Halliwell at (902) 424-3908 or jennifer.halliwell@novascotia.ca.

For any brochure shipping questions, please contact Brian Marriott at (902) 424-4544 or brian.marriott@novascotia.ca.

Download the Literature Allocation Sheet (PDF)