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Want to Create Nova Scotia’s Next Great Visitor Experience? Apply to the EXCELLerator Program

Tuesday, April 9, 2019

If you’re looking to grow your business by offering unique visitor experiences, Tourism Nova Scotia (TNS) invites you to apply for the 2019 World-class Experience EXCELLerator Program. We’re looking to work with tourism operators who can take a visitor experience concept and quickly bring it to reality infused with your own WOW factor!

The EXCELLerator Program is an opportunity to collaborate with TNS to create a new and exciting visitor experience that will help attract more visitors to your business. We’re focused on developing uniquely Nova Scotian experiences that authentically connect visitors with our culture, heritage, and coastal landscapes, in a way that generates buzz and helps Nova Scotia stand out as a vacation destination.

As a participant in the program, you will:

  • quickly develop experience concepts that our research shows are appealing to our target market segments;
  • receive expert coaching on topics like experience development, market readiness and sales;
  • receive photos and video produced by TNS to market the experience; and
  • have your experience included in TNS’s marketing channels in 2020 and beyond, including, ‘Visit Nova Scotia’ social media, and the Nova Scotia Doers & Dreamers Travel Guide.

TNS launched the World-class EXCELLerator Program in 2016. Through the program, 26 unique, authentically Nova Scotian experiences are now on offer to visitors by tourism businesses across the province.

Apply now!

Have a look at the EXCELLerator Program’s guidelines, including eligibility requirements, and apply online by April 24 at 12 noon.

Before applying, be sure to review the experiences developed through the program in in previous years. Applications received in 2019 must differ significantly from concepts developed previously. This year, TNS has added new experience concepts to the program, including those that  focus on off-peak season experiences.



Please note this is not a funding program. EXCELLerator is a collaboration program focused on the investment of time, expertise and respective resources. Together, we’ll create and promote new experiences that strengthen Nova Scotia’s product offerings and market alignment, ultimately growing our destination profile, influencing visitation, and increasing tourism revenues.