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Tourism Nova Scotia partners with tourism businesses and organizations to create marketing content and campaigns

Tourism Nova Scotia’s Digital Content Marketing Program (DCMP) provides Nova Scotia tourism businesses and organizations with an opportunity to create engaging content and customized digital marketing campaigns to reach more potential customers in Atlantic Canada.

This year, due to the COVID-19 pandemic, the Atlantic Canada Opportunities Agency provided $750,000 in funding to support the delivery of the program through the Atlantic Canada Tourism Recovery Initiative.

There are 29 partners in this year’s Digital Content Marketing Program:

An added feature of this year’s program is an influencer campaign called Creator Coast, where earlier this summer, Tourism Nova Scotia and our DCMP partners worked directly with 21 local and regional travel influencers (YouTubers, Bloggers, Instagrammers, etc.) to create high-quality photo, video, and storytelling content.

The #CreatorCoastNS content was used to reach the audiences of the influencers, TNS’ channels and partners’ channels. It will also be used to implement a digital marketing campaign at a later date that will help amplify the content across various media channels such as social media advertising, search engine marketing, and display and video advertising. 

We’re thrilled to be working with these businesses and organizations to showcase Nova Scotia’s incredible experiences, products and travel packages.

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