Intent on motivating travel by high-yield first-time visitors, Tourism Nova Scotia’s strategic partnership-driven investments will focus on Nova Scotia’s most competitive strengths, foster world class experiences and appeal to priority Explorer Quotient (EQ) market segments.
- develop compelling product differentiators by creating new product appealing to Cultural Explorers, Authentic Experiencers or Free Spirits
- enhance the market-readiness, visitor experience or quality of our most competitive assets, including Halifax, Lunenburg, Peggy’s Cove, Cabot Trail, and Bay of Fundy.
Click HERE to view the 2017-18 Competitive Edge Program, including overview, guidelines, eligibility and to apply.
Questions about the Competitive Edge Program can be directed to Heather Yule, Manager, Experience Development at (902) 798-6768 or firstname.lastname@example.org.