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Cabot Links, Nova Scotia

Inspiring Content Program

The Inspiring Content Program is designed to increase production and use of quality content when promoting Nova Scotia experiences to potential visitors. Partners (individual operators or groups) will have the opportunity to invest $10,000 or more, which will be matched by Tourism Nova Scotia, to produce quality photo and video content and a social advertising campaign. Successful applicants will see their content shared via Tourism Nova Scotia’s marketing channels, in addition to their own.

This program is open to tourism businesses, tourism-related organizations, and licensed accommodations and campgrounds in Nova Scotia.

New for 2018, partners will now receive a package including photo and video content, fully-produced videos and inclusion in a social advertising program in 2019.

Inspiring Content Program Application Guide
For any questions about the Inspiring Content Program, please contact Sarah Hennebury, Marketing Advisor at (902) 798-6953 or




Check out these videos created through Inspiring Content Program partnerships:

Halls Harbour Lobster Experience Video  Nova Scotia Cycling Video Kilted Chef Video 



Tourism Nova Scotia created 20 “Let Nova Scotia Surprise You” videos from content produced through the 2016 Inspiring Content Program.  Here are a couple of examples:

Halifax Festivals Video  Capr Breton Video