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REFOCUS Travel Trade Program

Work with an expert coach to identify opportunities, implement best business practices, and build partnerships with travel agents and tour operators to attract customers and recover sales.

The REFOCUS Travel Trade Program offers one-on-one virtual coaching to help you lay the groundwork now so you can be ready to work with travel trade partners to attract visitors when the time is right.

Participants in the REFOCUS Program will benefit from:

  • An individualized action plan to prepare your products and operations and develop and maintain travel trade relationships
  • Sales planning and tips for contract negotiation
  • Introduction to at least one receptive tour operator
  • Inclusion in TNS sales initiatives


The REFOCUS Program is open to tourism businesses that have participated in the Atlantic Canada Travel Trade Readiness Program or have some experience working with the travel trade.

Build travel trade partnerships and help kick-start national and international tourism recovery as people begin to feel comfortable travelling again.

The application period for this program closed on January 26. Please subscribe to our newsletter for future program opportunities


Program Contact

For more information about the REFOCUS Travel Trade Program, Atlantic Travel Trade Readiness Program, or application process, please contact:
Hannah Crawford
Market Development Coordinator