Tourism Nova Scotia is sharing research and insights to show what tourism recovery could look like in Nova Scotia.
The COVID-19 pandemic has had a widespread impact on tourism businesses, related-organizations, events, and communities. Every tourism stakeholder faces a different challenge at this time. Our research team is working with Destination Canada and conducting its own research to develop scenarios for what post-pandemic recovery could look like in Nova Scotia. Based on this research, we are directing our resources towards programs, initiatives, and marketing activities that will help Nova Scotia’s tourism industry recover and rebuild.
Tourism Nova Scotia will continue to share updated research and marketing information as it becomes available. If you have questions about these reports, please contact us at TNScommunications@novascotia.ca
Use the arrows below to click through available research reports.
Tourism Nova Scotia’s Research
Tourism Recovery Research and Marketing Approach
See research insights Tourism Nova Scotia’s marketing approach to navigate the COVID-19 pandemic.
Tailor Experiences to Appeal to Regional Travellers
View a presentation by Tourism Nova Scotia with advice, insights, and resources to help you create and promote travel experiences to attract Atlantic Canadians.
Destination Canada Research
Resident Sentiment and Comfort Returning to Activities Survey
See bi-weekly results from Destination Canada’s survey of Canadians regarding their sentiments toward travel and visitation, and comfort with returning to activities, as public health restrictions ease.
Canada Travel Intentions Research
See results from Destination Canada’s survey of Canadians regarding their intentions to travel both within Canada and internationally and the conditions that would lead them to travel.
Global Tourism Watch & Travel Intentions
Highlights from Destination Canada's Global Tourism Watch and Travel Intentions Survey conducted in November 2020.