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Canadian Museum of Immigration at Pier 21

Industry Overview

The World Tourism Organization identifies tourism as “…one of the fastest growing economic sectors in the world”. Tourism accounts for 10% of global GDP, and for many developing countries, tourism is the most important industry. In 2015, global tourism travel increased by 4.4% and accounted for $1.5 trillion in tourism revenues.

Tourism is also big business in Canada. In 2015, international arrivals to Canada increased by 7.5%, well above the global average. In Nova Scotia, visits by international (US and Overseas) visitors increased by 9.1% in 2015, well above the national average. In addition, Nova Scotia is a magnet for visitors from other Canadian provinces. The Nova Scotia tourism industry is a vital and growing industry for the province, and 2016 marks the third consecutive year of non-resident visitation growth to Nova Scotia. Non-resident visitation growth for 2016 reached 8%, an increase of 170,000 non-resident visitors compared with 2015.

See Tourism Industry Snapshot.


2016 Results Video

2016 TNS Results Video on YouTube