Tourism Nova Scotia produces an annual report on tourism performance indicators on behalf of Nova Scotia's tourism industry.
Statistics gathered by Tourism Nova Scotia show Nova Scotia welcomed 2.3 million non-resident overnight visitors, a decline of 5% or 112,300 fewer visitors compared with 2018.
Tourism revenues reached an estimated $2.64 billion in 2019, a decline of 3.3% compared with the updated tourism revenues estimate of $2.73 billion for 2018. Annual estimates of overall tourism revenues are updated as new information becomes available. For more information about tourism revenues estimates, please see Tourism Revenues.
While these results are not the best the industry has experienced in recent years, they are impressive given the challenges with the grounding of Boeing Max aircraft which resulted in less direct air capacity from key domestic and overseas markets; the absence of the Maine-Nova Scotia ferry which contributed to a decline in visitation from the United States by road; and Hurricane Dorian which contributed to a significant decline in visitation in September 2019.
2019 tourism performance highlights:
- Estimated tourism revenues for 2019 of $2.64 billion declined by 3.3% compared with the updated tourism revenues estimate of $2.73 billion for 2018.
- Statistics gathered by Tourism Nova Scotia show Nova Scotia welcomed 2.3 million non-resident overnight visitors, a decline of 5% or 112,300 fewer visitors compared with 2018.
- Visitation by air was down 8% or 62,200 fewer visitors compared with 2018.
- Visitation by road was down 3% or 50,100 fewer visitors.
- Accommodations operators across the province report that 2.7 million licensed room nights were sold in 2019, down 1% compared with 2018.
- AirDNA estimates 513, 600 room nights booked through sharing economy platforms in 2019, an increase of 41% or 148,600 room nights compared with 2018. Room nights booked includes both licensed and unlicensed accommodations booked through platforms like Airbnb.