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Highlanders at the Halifax Citadel National Historic Site

Historical Tourism Activity

Visitation to Nova Scotia increased by 6% in 2015, and represented the largest year-over-year increase in non-resident overnight visitation in 15 years. 2015 also marked the second consecutive year of visitation growth to Nova Scotia.

Overall Nova Scotia welcomed more than 2 million non-resident overnight visitors to the province in 2015. Overall visitation increased across all of Tourism Nova Scotia’s target markets, with growth ranging from a low of +7% growth in visitation from Quebec to a high of +49% growth in visitation from the UK.

In 2015, room nights sold - 2.5 million - increased by 1% compared with 2014. The Halifax region was on par with 2014, while regions outside of Halifax saw growth of 3%. The provincial occupancy rate increased by 2 percentage points to 50%.

Key Tourism Indicators

Visits by Origin


See how many fixed-roof rooms were sold in the province and how many rooms and properties are available.


See how many sites and properties are available and how many sites were sold.

Visitor Information Centres

See how many people receive visitor counselling advice at Nova Scotia’s provincial visitor information centres.