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Camping under the stars in Ellenwood Provincial Park

Tourism Performance

July 2017 Visitation Statistics

July 2017 marks another strong month of growth in non-resident overnight visitation to Nova Scotia, with visitation up by 9% compared with July 2016. July saw exceptionally strong growth in visitation by air (+27%), while visitation by road increased by 3%.

Year-to-date July 2017, non-resident overnight visitation to Nova Scotia is up by 8% compared with 2016, with increases in visitation observed across both road (+6%) and air (+14%).

Ontario leads all markets in visitation growth, with this province contributing 46,000 of the 95,000 additional visitors to Nova Scotia year-to-date.

Visitor Origin YTD July 2017 Non-resident Visitors Change vs. 2016
CANADA 1,100,000 +84,000
Atlantic Canada 644,000 +24,000
Quebec 61,000 +3,000
Ontario 307,000 +46,000
Western Canada 88,000 +11,000
UNITED STATES 111,000 +8,000
OVERSEAS 39,000 +3,000
Nova Scotia Licensed Accommodations

Licensed accommodation activity includes licensed accommodations purchased by Nova Scotians and non-residents, and people travelling for both tourism and non-tourism reasons. This data does not include any non-licensed accommodations sold through the sharing economy. In July 2017, licensed room nights sold of 392,000 increased by 2% from the same period in 2016. The occupancy rate increased by 6 percentage points to 70%.

Region July 2017 Licensed
Room Nights Sold
% Change vs. 2016
Halifax 171,000 -2%
South Shore 29,000 -2%
Eastern Shore 4,000 +12%
Cape Breton Island 84,000 +7%
Northumberland Shore 30,000 -6%
Bay of Fundy & Annapolis Valley 64,000 +13%
Yarmouth & Acadian Shores 10,000 +2%

Year-to-date, licensed room nights sold in Nova Scotia of 1,481,000 are up 2% compared the same period in 2016. The occupancy rate, meanwhile, increased by 3 percentage points to 51%.

Region YTD July 2017 Licensed
Room Nights Sold
% Change vs. 2016
Halifax 819,000 -2%
South Shore 90,000 +4%
Eastern Shore 9,000 +11%
Cape Breton Island 232,000 +10%
Northumberland Shore 107,000 +1%
Bay of Fundy & Annapolis Valley 189,000 +11%
Yarmouth & Acadian Shores 35,000 +7%

The preliminary estimate of tourism revenues for year-to-date July 2017 is $1.4 billion, compared with $1.3 billion in 2016.

Detailed reports: