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Camping under the stars in Ellenwood Provincial Park

Tourism Performance

March 2017 Visitation Statistics

Nova Scotia Visitation

March 2017 tourism indicator statistics are now available. With 122,000 non-resident overnight visitors, visitation to Nova Scotia increased by 16% compared with 2016. Visitation by road increased by 11%, while visitation by air increased by 30% (Note: the strong increase in visitation by air in March 2017 is against a 13% decline in March 2016).

Year-to-date, non-resident overnight visitation to Nova Scotia is up by 5% compared with 2016, with increases in visitation observed across both road (+4%) and air (+8%).

Nova Scotia Accommodations

Accommodation activity includes Nova Scotians and people travelling for reasons other than tourism. In March 2017, room nights sold of 172,000 increased by 11% from the same period in 2016 (Note: this strong growth is against an 8% decline in room nights sold in March 2016). The occupancy rate increased by 6 percentage points to 52%. Growth in room nights sold was observed across the province.

Region March 2017
Room Nights Sold
% Change vs. 2016
Halifax 110,000 +6%
South Shore 8,000 +7%
Eastern Shore ---* ---*
Cape Breton Island 20,000 +27%
Northumberland Shore 11,000 +16%
Bay of Fundy & Annapolis Valley 18,000 +19%
Yarmouth & Acadian Shores 4,000 +19%

* Fewer than 500 room nights sold.

Year-to-date, room nights sold in Nova Scotia of 419,000 have increased by 4% compared with the same period in 2016. The occupancy rate increased by 2 percentage points to 44%.

Region YTD March 2017
Room Nights Sold
% Change vs. 2016
Halifax 268,000 +1%
South Shore 21,000 +5%
Eastern Shore 1,000 +65%
Cape Breton Island 47,000 +15%
Northumberland Shore 28,000 +1%
Bay of Fundy & Annapolis Valley 43,000 +13%
Yarmouth & Acadian Shores 10,000 +13%

The preliminary estimate of tourism revenues for year-to-date March 2017 is $343 million, compared with $334 million in 2016.

Detailed reports: