Tourism Nova Scotia’s marketing efforts are currently directed at travellers in markets where there is the greatest opportunity to encourage travel to Nova Scotia. Current target geographic markets are Nova Scotia, Atlantic Canada, Quebec, Ontario, the Northeastern United States, United Kingdom and Germany. While the volume of visitors to Nova Scotia is far higher from the Canadian market, the revenue per visitor from further away markets is higher, as they tend to stay longer and spend more over the course of their trip.
Click on the market highlights below for insights on our target export markets, visitors to Nova Scotia, Tourism Nova Scotia’s marketing activities, and opportunities to grow your business. Our activity in each target market varies depending on awareness levels, proximity and transportation access, media costs and budgets, and the ability to leverage partnerships. Please note, market insights will be updated as new information is available. Please note, these market profiles were created prior to the COVID-19 pandemic.
GERMANY MARKET HIGHLIGHTS
Learn more about travellers from Nova Scotia’s second largest overseas market.
NORTHEASTERN UNITED STATES MARKET HIGHLIGHTS
Learn more about travellers from the Northeastern United States and marketing opportunities for your business.
ONTARIO MARKET HIGHLIGHTS
Learn more about Nova Scotia’s largest source of visitors outside of Atlantic Canada.
QUEBEC MARKET HIGHLIGHTS
Learn more about travellers from Quebec and marketing opportunities for your business.
UNITED KINGDOM MARKET HIGHLIGHTS
Learn more about Nova Scotia’s largest overseas market.