April 13, 2018
Tourism Nova Scotia will expand its marketing presence in China this year with help from a marketing agency based in Beijing.
Tourism Nova Scotia has partnered with SinoMedia, one of China's leading media corporations, to deliver a sales and marketing strategy that will inspire Chinese travellers to purchase more Nova Scotia holidays.
"China is a significant trading partner for Nova Scotia and an important part of our economic strategy," said Premier Stephen McNeil. "Having a strong presence in this growth market for business and tourism will help attract more visitors to experience our accessible coast, amazing seafood and rich culture."
China is the world's fastest growing, and highest spending international travel market. The Canadian and Chinese governments have named 2018 the Canada-China Year of Tourism and are simplifying and promoting travel between the two countries.
"China is a complex market with considerable opportunity," said Tourism Nova Scotia CEO Michele Saran. "I am thrilled to announce we have partnered with local expert SinoMedia.
"Their understanding of China's customs and business climate will help secure the sales connections, advertising opportunities and media coverage we need to attract visitors from this lucrative market."
The value of Tourism Nova Scotia's contract with SinoMedia is $150,000.
In addition to its partnership with SinoMedia, Tourism Nova Scotia will continue to work closely with its national partner, Destination Canada, to promote Nova Scotia as a Canadian destination of choice for Chinese travellers.