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Webinar Series

Get training and advice from a range of expert panelists through Tourism Nova Scotia's Webinar Series. The webinar series offers practical information and support to help you adapt to the evolving tourism environment and enhance quality and competitiveness so your business can thrive. 

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Upcoming Webinars

Better Marketing Content with Audience Research

If you feel like your marketing has been a bit of a grind or isn’t getting the engagement you’d hope for, audience research could be the answer! Alison K will show you how to create content and campaigns that your ideal audience will love. No matter the size of your online audience or the limitations you have running your business.
Date: Thursday, October 5, 2023
Time: 10:00am

Register Now

Workshop: Build Your Digital Marketing Strategy with the “Digital Marketing Tree”

The Internet Marketing Tree is a metaphor for the core components of online marketing and how they all fit together to create value in promoting your business online.  Identify the “Roots”, “Trunk” and “Branches” of your business to build a coherent and comprehensive digital marketing strategy. This workshop will be held over three one-hour sessions in October. 

You can submit one registration to participate in all three sessions. Sessions will also be recorded and emailed out to all registrants so if you miss a session, you can watch the recording. 

  • Session 1 (October 12, 10:00 am) – Delve into what your core business is and who your clients are and prepare to create your website. The elements to be covered are research, strategy, branding and content, all with a view to creating an efficient and effective website tailored to your customers’ needs.
  • Session 2 (October 19, 10:00 am) – Just as a tree’s branches reach out to the sun, your “branches” must reach out to your clients. In this session, we will review what every business needs to have set up to measure its impact online as well as the most effective Branches for your business for Search Engine Marketing, including Search Engine Optimization and pay-per-click.
  • Session 3 (October 26, 10:00 am) – A tree’s strength comes from its interaction with the sun, the soil and the air.  Your business needs to create the same level of engagement with your clients. This session focuses on the interaction with your clients and how to engage with them to make them lifelong ambassadors of your business.

Register Now

      Recorded Webinars

      Missed our last webinar? Check out the previous recordings below grouped by topic.



      Tell Your Story with Short-Form Video

      Elevate your social media presence with compelling short-form video. Join us for an enriching session that promises to equip you with the skills and knowledge needed to make a lasting impact on your audience.

      2023 Tourism Marketing Campaigns and Industry Opportunities
      Two people at the top of Franey Trail in Cape Breton Highlands National Park. Text reads Nova Scotia Your Ocean Playground.

      Join representatives from Tourism Nova Scotia for an overview of 2023 provincial marketing campaigns and activities. Hear tourism insights and learn about opportunities to grow your business in 2023. 

      How to Use Google Ads to Promote Your Business

      This webinar is designed for those looking to launch their first Google Ads Campaign. Liam Tayler (SME Solutions) will guide you through the process of creating a pre-campaign checklist. You’ll learn how to set up a campaign using Search and Display ads, how to monitor and review ads to make data-driven decisions, and how to improve campaign performance over time.

      Where, When, and What to Poston Social Media

      Not all social media platforms are created equal, and not all social media posts are successful. Ingrid Deon from word-craft will help you figure out which platforms your business should use, identify your target audience, and what to post to keep them engaged.

      Reels 101 - Tips for Creating Short Form Videos to Stand Out on Social Media

      Short-form videos are now being prioritized in the algorithms on social media platforms, which means your Instagram audience is more likely to see your reels than other content. In this session, we’ll explore the basics of how to create reels, simplify the process, and use best practices for maximum reach so you stand a better chance of your video content going viral.

      Provide a Seamless User Experience Through Your Website

      Building and maintaining a high-performance website involves constant monitoring, major and minor tweaks, and a deep understanding of user behaviour, both on and off your website. After this webinar, you’ll know how to get started by speaking the language of developers, marketers, and most importantly, your customers, to help improve website performance.

      Grow with Google for Destination Marketing

      Learn how you can take advantage of Google tools to better represent your business online and grow revenue. Representatives from Google will cover the evolution of Google Search for destination marketing, and the impact of Google My Business, Google Ads and GA4 analytics.

      Watch this recorded webinar with Google Canada and check out the related resources.

      Email Marketing: Best Practices to Boost Your Business

      Get ready to take your tourism business to new heights as we navigate the captivating world of targeted email campaigns.

      Transform persuasive copy, eye-catching visuals, and enchanting personalization techniques to excite customers. We’ll also venture into the realm of email marketing automation, and craft custom sequences for pre-booking, post-booking and post-trip experiences. 

      Don’t miss this opportunity that will help park your creativity, charm your clientele, and create lasting connections with travelers.


      Business Planning 

      Succession Planning: How and Where to Get Started

      Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. Opportunity abounds! Yet at the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan), suggesting that many entrepreneurs are on a collision course with frustration, disappointment, and loss of wealth. 

      In this workshop, we’ll begin to unpack this important topic by examining some of the first steps and ‘easy wins’ that small business owners can take to begin their succession journey. Specifically, we’ll begin to assess your readiness, examine your exit options, consider how to build your succession team, and look at how to construct your ‘succession manual’.


      Creating Compelling Packages and Experiences 

      Package Up with Tourism Nova Scotia

      Promote your business on and learn how packaging can help your business stand out to potential visitors. 

      Review your online profile to help promote your business to visitors planning their Nova Scotia vacations. Have you updated your business listing, packages, events, or experiences on Is your website up-to-date? What else should you be considering? Michelle Sears, Digital Marketing Advisor at Tourism Nova Scotia, will provide a quick recap of how you can work with Tourism Nova Scotia and market your business on 

      Judy Lynch, Tourism Development Advisor at Tourism Nova Scotia, will also share tips to help you create compelling packages to attract customers. Gain insights and find resources to help with everything from creating partnerships to pricing and promotion so you can create packages that are the best fit for your ideal customers. 


      Accommodation Quality and Design

      Design the Ultimate Getaway

      Join Noelle McGough from Monk and Nun Interiors for a webinar on how to design the ultimate getaway for travellers. Noelle will share tips on how to design your tourism accommodation for big appeal on a shoe-string budget. Find out what your guests are looking for, how to declutter for a simple, attractive design, and how to add value to your guest experience through low-cost design options.


      DigiPort Webinars 

      Looking for more information and advice? Tourism Nova Scotia and Digital Nova Scotia have partnered to create a one-stop resource on digital technology for the tourism industry, called DigiPort. It offers webinars on topics related to website design, optimization and analytics, social media content and strategy, digital marketing, ecommerce, online booking, digital photography and more!  

      See All DigiPort Webinars 

      Tourism Nova Scotia and Digital Nova Scotia have also partnered to create a series of short video tutorials that cover the basics to help you get started with running social media ads, managing your Google My Business account, search engine optimization and more! 

      See Video Tutorials 

      Register for DigiPort today! You can book one-on-one appointments with digital experts for help with things like social media content, digital marketing, search engine optimization, and website analytics. There is no cost to register. 

      Register for DigiPort