Get training and advice from a range of expert panelists through Tourism Nova Scotia's Webinar Series. The webinar series offers practical information and support to help you adapt to the evolving tourism environment and enhance quality and competitiveness so your business can thrive.
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Upcoming Webinars
New webinars starting in Fall 2025 will be announced in August 2025!
Recorded Webinars
Missed our last webinar? Check out the previous recordings below grouped by topic or visit DigiPort to access more digital marketing resources.
Marketing
Tourism Nova Scotia’s Marketing Activities and Resources for 2025
Tourism Nova Scotia takes a look at the 2025 provincial tourism marketing campaigns that will help entice travellers to explore Canada’s ocean playground.
We also share the latest tourism trends and research, highlight provincial marketing efforts, and explore opportunities to help your tourism business grow.
Marketing the Maritimes: Session 1 of 3 - The Marie Kondo Session
This hands-on, three-part workshop series will guide you through a simple framework that will take your digital marketing plan from concept to conversions. Learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.
Session 1: The Marie Kondo Session - Digital Housekeeping, Customer Definition, Email Marketing
The first step for the 2025 season: Declutter your digital presence, define your ideal customer, and optimize email marketing to kickstart your 2025 tourism marketing plan.
3 Key Takeaways:
• Framework to regularly audit your online presence for accuracy
• Structure to Identify your ideal customer
• Understand the importance and potential of your customer database
Marketing the Maritimes: Session 2 of 3 - The Promotion Pyramid
This hands-on, three-part workshop series will guide you through a simple framework that will take your digital marketing plan from concept to conversions. Learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.
Session 2: The Promotion Pyramid - Focusing your online effort
The second step to creating your 2025 online marketing strategy: Understanding the marketing pyramid for tourism businesses and how it can help you focus your online efforts to generate more client conversions and bookings.
3 Key Takeaways:
• Understanding the levels of online marketing to ensure your energies are focused in the right place
• Understanding and defining the best ways to engage with your target clients
• How to optimize conversions using paid ads, email marketing, and retargeting
Marketing the Maritimes: Session 3 of 3 - Prepare For Takeoff
This hands-on, three-part workshop series will guide you through a simple framework that will take your digital marketing plan from concept to conversions. Learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.
Session 3: Prepare for Takeoff: Your Digital Marketing Calendar countdown
The final step in creating your 2025 online marketing strategy. This session will cover the creation of a marketing calendar in line with your customer’s buying/booking journey.
3 Key Takeaways:
• Understanding how your marketing calendar aligns with the customer buying journey
• Which tools are most useful to help automate your online promotional marketing
• A template for your own marketing calendar for 2025 and forward
Easy to Use Facebook and Instagram Automation Using ManyChat
Increase clicks and conversions from your social media by instantly responding to direct messages and comments on your posts in a meaningful way. This webinar will provide you with the knowledge you need to get started using ManyChat, a powerful social media engagement automation tool.
3 Key Takeaways:
• Create a ManyChat account and use basic automations
• Set up direct message automation
• Set up comments to conversion automation (i.e., “Type keyword in the comments, and we’ll DM the link!”)
Performance Analysis Using AI
Explore how AI can enhance your tourism business's social media strategy in our 1-hour webinar. Learn to analyze campaign effectiveness, boost engagement, and drive better results with AI-powered tools and insights tailored for the tourism industry.
3-Key Takeaways:
• Real-Time Insights: Understand how AI tools provide precise, real-time analysis of social media performance.
• Boost Engagement: Use AI techniques to optimize audience engagement and predict trends.
• Practical Integration: Learn actionable steps to seamlessly integrate AI into your social media strategy.
Maximizing Engagement with Social Media Contests and Giveaways
There are so many rules and guidelines involved with running a giveaway on social media. When done correctly, a contest can significantly improve awareness of your tourism operation and increase brand loyalty. Learn how to run contests smoothly, avoid scammers, reach the right audience and gain extra value like free market research from your social media giveaways.
Conversational AI Tools
In this session, we explore how conversational AI has grown beyond the ChatBots of old. These tools allow your business to stay responsive and engaged with potential customers when you cannot manage your phone or website communications.
Promoting Your Tourism Business Through Google & Meta Ads - A Step-by-Step Guide
This webinar will give you an overview of how to prepare to launch your first Google Ads and Meta Ads Campaign. It includes:
○ Pre-campaign checklist to ensure you are prepared to create a focused campaign.
○ How to set up your campaigns
○ How to monitor and review your ads
DigiPort Webinars
Looking for more information and advice? Tourism Nova Scotia and Digital Nova Scotia have partnered to create a one-stop resource on digital technology for the tourism industry, called DigiPort. It offers webinars on topics related to website design, optimization and analytics, social media content and strategy, digital marketing, ecommerce, online booking, digital photography and more!
Tourism Nova Scotia and Digital Nova Scotia have also partnered to create a series of short video tutorials that cover the basics to help you get started with running social media ads, managing your Google My Business account, search engine optimization and more!
Register for DigiPort today! You can book one-on-one appointments with digital experts for help with things like social media content, digital marketing, search engine optimization, and website analytics. There is no cost to register.
Business Planning
Succession Planning: How and Where to Get Started
Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. Opportunity abounds! Yet at the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan), suggesting that many entrepreneurs are on a collision course with frustration, disappointment, and loss of wealth.
In this workshop, we’ll begin to unpack this important topic by examining some of the first steps and ‘easy wins’ that small business owners can take to begin their succession journey. Specifically, we’ll begin to assess your readiness, examine your exit options, consider how to build your succession team, and look at how to construct your ‘succession manual’.
Creating Compelling Packages and Experiences
Package Up with Tourism Nova Scotia
Promote your business on NovaScotia.com and learn how packaging can help your business stand out to potential visitors.
Review your online profile to help promote your business to visitors planning their Nova Scotia vacations. Have you updated your business listing, packages, events, or experiences on NovaScotia.com? Is your website up-to-date? What else should you be considering? Michelle Sears, Digital Marketing Advisor at Tourism Nova Scotia, will provide a quick recap of how you can work with Tourism Nova Scotia and market your business on NovaScotia.com.
Judy Lynch, Tourism Development Advisor at Tourism Nova Scotia, will also share tips to help you create compelling packages to attract customers. Gain insights and find resources to help with everything from creating partnerships to pricing and promotion so you can create packages that are the best fit for your ideal customers.
Accommodation Quality and Design
Design the Ultimate Getaway
Join Noelle McGough from Monk and Nun Interiors for a webinar on how to design the ultimate getaway for travellers. Noelle will share tips on how to design your tourism accommodation for big appeal on a shoe-string budget. Find out what your guests are looking for, how to declutter for a simple, attractive design, and how to add value to your guest experience through low-cost design options.