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Webinar Series

Get training and advice from a range of expert panelists through Tourism Nova Scotia's Webinar Series. The webinar series offers practical information and support to help you adapt to the evolving tourism environment and enhance quality and competitiveness so your business can thrive. 

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Upcoming Webinars

Chatbots 2.0

Discover the modern approach to helping your small business with Chatbots. Engage in an enlightening session where you can reassess their impact and see firsthand how advanced technology is revolutionizing their future.

March 14, 2024
10:00 a.m.

Register Now 
 

Chatbot Launchpad

Overwhelmed by the thought of integrating chatbots into your business? Our workshop, designed for small business owners, simplifies the process into a clear, engaging journey. No tech background needed! Transform your approach to customer service with us.

Please note: You can submit one registration to participate in all three sessions. Sessions will also be recorded and emailed out to all registrants. This is helpful for anyone who is unable to attend all three sessions.

April 11, 2024
10:00 a.m.
 
Session 1 - Chatbot Basics Made Easy: Ease into chatbots with simple concepts. Learn how they can answer queries & save time.

April 18, 2024
10:00 a.m.
 
Session 2 - Create Your Chatbot, No Stress: Follow easy steps to build a chatbot that feels like part of your team, enhancing service without the tech scare. 

April 25, 2024
10:00 a.m. 

Session 3 - – Make Your Chatbot Work for You: Discover how to smoothly integrate a chatbot, boosting your business’s efficiency and customer satisfaction, all made simple.

Register Now

Recorded Webinars

Missed our last webinar? Check out the previous recordings below grouped by topic.

Marketing

AI: ChatGPT 101

Discover the transformative power of ChatGPT for your business! In this 1-hour webinar, delve into the basics of ChatGPT and explore its potential as a game-changer for small enterprises in Atlantic Canada. Learn how this AI tool can automate customer interactions, streamline operations, and offer unparalleled insights. Whether you’re tech-savvy or just starting, this session will equip you with the knowledge to integrate ChatGPT seamlessly. Boost efficiency and scale smarter with AI.

Influencer Marketing on a Budget - Session 3 of 3

Working with influencers can be expensive, but there are more organic ways of getting influencers to talk about your business or organization without spending loads of money. In this three-part webinar, Ingrid Deon from word-craft will walk you through the process of working with influencers on a budget.

Session 3 of 3 -  Collaborating with Influencers: Learn how to reach out to influencers and offer them a freebie in exchange for social media content.

Influencer Marketing on a Budget - Session 2 of 3

Working with influencers can be expensive, but there are more organic ways of getting influencers to talk about your business or organization without spending loads of money. In this three-part webinar, Ingrid Deon from word-craft will walk you through the process of working with influencers on a budget.

Session 2 of 3 - Engaging with Influencers to Create Warm Leads: Learn how to engage with influencers consistently and authentically so they become familiar with your business or organization.

Influencer Marketing on a Budget - Session 1 of 3

Working with influencers can be expensive, but there are more organic ways of getting influencers to talk about your business or organization without spending loads of money. In this three-part webinar, Ingrid Deon from word-craft will walk you through the process of working with influencers on a budget.

Session 1 of 3 -  Creating an Influencer Strategy: Learn how to identify the right kinds of influencers for your business or organization and make a list of who you’d like to target.

User-Generated Content: Turning Customers Into Advocates

It’s one thing to create your own social media content for your business or organization, but what if you could get your customers to create content for you? Ingrid Deon from word-craft will teach you how to inspire your customers to create user-generated content and what to do with it. 
 

Empowering Tourism Businesses: AI for Daily Operations

Delve into AI and data strategies to boost operational efficiency and customer research. Learn and discover AI's transformative role in tourism and harness its potential for business enhancement. Elevate your digital presence with Chat GPT and tailor it to your specific needs.

Aligning Vision and Values throughout the Customer Journey

Learn how to capture the customer at the idea stage of their vacation. Before the planning and booking phase begins, the visitor has already envisioned their travel experience and the emotional response is already in formation. If your product or service aligns with that vision and follows through to the delivery of the experience, then you reap the benefit of a satisfied customer and new ambassador for your business.  

The webinar explores customer behaviour, emotions, journey and alignment between their vision (or expectations) and the experience they are purchasing. When your message reinforces the dream or picture the customer has created, and they can see themselves immersed in your experience, then the synergy begins.  

Session One: Build Your Digital Marketing Strategy with the “Digital Marketing Tree”

Learn how to develop a comprehensive digital marketing strategy. This tree-part session will explore an aspect of your digital marketing and customer engagement so can effectively promote your business online. 

Session One: Delve into what your core business is and who your clients are and prepare to create your website. The elements to be covered are research, strategy, branding and content, all with a view to creating an efficient and effective website tailored to your customers’ needs.

Session Two: Build Your Digital Marketing Strategy with the “Digital Marketing Tree”

Learn how to develop a comprehensive digital marketing strategy. This tree-part session will explore an aspect of your digital marketing and customer engagement so can effectively promote your business online. 

Session Two: Just as a tree’s branches reach out to the sun, your “branches” must reach out to your clients. In this session, we review what every business needs to have set up to measure its impact online as well as the most effective branches of your business for Search Engine Marketing, including Search Engine Optimization and pay-per-click.

Session Three: Build Your Digital Marketing Strategy with the “Digital Marketing Tree”

Learn how to develop a comprehensive digital marketing strategy. This tree-part session will explore an aspect of your digital marketing and customer engagement so can effectively promote your business online. 

Session 3: A tree’s strength comes from its interaction with the sun, the soil and the air.  Your business needs to create the same level of engagement with your clients. This session focuses on the interaction with your clients and how to engage with them to make them lifelong ambassadors of your business.

Better Marketing Content with Audience Research

Learn how to get a better understanding of your audience so you can create better marketing content that keeps customers engaged. 

Tell Your Story with Short-Form Video

Elevate your social media presence with compelling short-form video. Join us for an enriching session that promises to equip you with the skills and knowledge needed to make a lasting impact on your audience.

2023 Tourism Marketing Campaigns and Industry Opportunities
Two people at the top of Franey Trail in Cape Breton Highlands National Park. Text reads Nova Scotia Your Ocean Playground.

Join representatives from Tourism Nova Scotia for an overview of 2023 provincial marketing campaigns and activities. Hear tourism insights and learn about opportunities to grow your business in 2023. 

How to Use Google Ads to Promote Your Business

This webinar is designed for those looking to launch their first Google Ads Campaign. Liam Tayler (SME Solutions) will guide you through the process of creating a pre-campaign checklist. You’ll learn how to set up a campaign using Search and Display ads, how to monitor and review ads to make data-driven decisions, and how to improve campaign performance over time.

Where, When, and What to Post on Social Media

Not all social media platforms are created equal, and not all social media posts are successful. Ingrid Deon from word-craft will help you figure out which platforms your business should use, identify your target audience, and what to post to keep them engaged.

Reels 101 - Tips for Creating Short Form Videos to Stand Out on Social Media

Short-form videos are now being prioritized in the algorithms on social media platforms, which means your Instagram audience is more likely to see your reels than other content. In this session, we’ll explore the basics of how to create reels, simplify the process, and use best practices for maximum reach so you stand a better chance of your video content going viral.

Provide a Seamless User Experience Through Your Website

Building and maintaining a high-performance website involves constant monitoring, major and minor tweaks, and a deep understanding of user behaviour, both on and off your website. After this webinar, you’ll know how to get started by speaking the language of developers, marketers, and most importantly, your customers, to help improve website performance.

Email Marketing: Best Practices to Boost Your Business

Get ready to take your tourism business to new heights as we navigate the captivating world of targeted email campaigns.

Transform persuasive copy, eye-catching visuals, and enchanting personalization techniques to excite customers. We’ll also venture into the realm of email marketing automation, and craft custom sequences for pre-booking, post-booking and post-trip experiences. 

Don’t miss this opportunity that will help park your creativity, charm your clientele, and create lasting connections with travelers.

 

Business Planning 

Succession Planning: How and Where to Get Started

Canadian entrepreneurs are in the midst of an unprecedented transition: over the next decade, more than 72% of the country’s 1.1 million business owners plan to exit their business. In the process, they will transfer more than $1.5 trillion in business assets to a new generation of small business owners. Opportunity abounds! Yet at the same time, less than half of these businesses have any kind of succession plan (and only about 1 in 10 has a formal written plan), suggesting that many entrepreneurs are on a collision course with frustration, disappointment, and loss of wealth. 

In this workshop, we’ll begin to unpack this important topic by examining some of the first steps and ‘easy wins’ that small business owners can take to begin their succession journey. Specifically, we’ll begin to assess your readiness, examine your exit options, consider how to build your succession team, and look at how to construct your ‘succession manual’.

 

Creating Compelling Packages and Experiences 

Package Up with Tourism Nova Scotia

Promote your business on NovaScotia.com and learn how packaging can help your business stand out to potential visitors. 

Review your online profile to help promote your business to visitors planning their Nova Scotia vacations. Have you updated your business listing, packages, events, or experiences on NovaScotia.com? Is your website up-to-date? What else should you be considering? Michelle Sears, Digital Marketing Advisor at Tourism Nova Scotia, will provide a quick recap of how you can work with Tourism Nova Scotia and market your business on NovaScotia.com. 

Judy Lynch, Tourism Development Advisor at Tourism Nova Scotia, will also share tips to help you create compelling packages to attract customers. Gain insights and find resources to help with everything from creating partnerships to pricing and promotion so you can create packages that are the best fit for your ideal customers. 

 

Accommodation Quality and Design

Design the Ultimate Getaway

Join Noelle McGough from Monk and Nun Interiors for a webinar on how to design the ultimate getaway for travellers. Noelle will share tips on how to design your tourism accommodation for big appeal on a shoe-string budget. Find out what your guests are looking for, how to declutter for a simple, attractive design, and how to add value to your guest experience through low-cost design options.

 

DigiPort Webinars 

Looking for more information and advice? Tourism Nova Scotia and Digital Nova Scotia have partnered to create a one-stop resource on digital technology for the tourism industry, called DigiPort. It offers webinars on topics related to website design, optimization and analytics, social media content and strategy, digital marketing, ecommerce, online booking, digital photography and more!  

See All DigiPort Webinars 

Tourism Nova Scotia and Digital Nova Scotia have also partnered to create a series of short video tutorials that cover the basics to help you get started with running social media ads, managing your Google My Business account, search engine optimization and more! 

See Video Tutorials 

Register for DigiPort today! You can book one-on-one appointments with digital experts for help with things like social media content, digital marketing, search engine optimization, and website analytics. There is no cost to register. 

Register for DigiPort