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About Us

Tourism Nova Scotia (TNS) is a private sector-led provincial Crown corporation with a mandate to grow Nova Scotia’s tourism industry and maximize the value of tourism to Nova Scotia’s economy through marketing, experience and sector development, and visitor servicing.

As the destination marketing organization for Nova Scotia, we are responsible for developing a tourism strategy and leading tourism marketing and development efforts for the province.

TNS Staff Directory

Our Mandate

Established through the Tourism Nova Scotia Act in 2015, Tourism Nova Scotia has a mandate to fulfill the following responsibilities:

  • Achieve tourism growth in the province and maximize the value of tourism to the economy of the province
  • Develop and implement a long-term strategy for tourism to drive sustainable tourism in the province that delivers growth and profitability in the tourism sector, provides economic benefit to the province, and is consistent with the province’s strategic priorities.
  • Communicate and collaborate with communities, private industry, and the tourism industry in the province.

Our Strategy

Our 2020-2021 strategic plan outlines how we will help Nova Scotia’s tourism industry recover and rebuild from the impacts of the COVID-19 pandemic.

Read Tourism Nova Scotia's Strategy


Our Mission

To market Nova Scotia’s tourism experience to the world through innovation and collaboration


Our Vision

To be recognized globally as the leading destination marketing organization.