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Working with our partners to grow tourism.

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Tourism Results

The charts below show year-to-date tourism performance indicators for Nova Scotia. To see monthly results or review historical data, see Tourism Statistics.


-5% compared to last year

  • 2,413,000 2018
  • 2,301,000 2019

An estimate of non-resident overnight visitation through key entry points to the province.


2019 licensed room nights sold

-1% compared to last year

  • 2,764,000 2018
  • 2,742,000 2019

An estimate of room nights sold by licensed Nova Scotia accommodations operators.

2019 sharing economy room nights booked

+41% compared to last year

  • 365,000 2018
  • 514,000 2019

An estimate of licensed and unlicensed room nights sold through two leading sharing economy platforms (data source: AirDNA).


2019 Preliminary Revenue Estimate

-3% compared to last year

  • $2.73 billion 2018
  • $2.64 billion 2019

Estimated revenues for 2019 will be posted when available.

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Webinar: Resetting Your Marketing Strategy

Webinar: Resetting Your Marketing Strategy

Develop a marketing strategy now so you can be ready to connect with customers following COVID-19.

Press Releases

Provincial Visitor Information Centres to Close Until Further Notice

March 15, 2020

Given the concern of COVID-19 and recent guidance from public health officials, visitor information centres that are open year-round at Amherst and Halifax Stanfield International Airport will be closed effective Tuesday, March 17, until further notice.

Read more

Recent Press Releases

Nova Scotia Hosts More Than 1.2 Million Visitors in Summer 2019

November 29, 2019 Read more

Tourism Nova Scotia Program Wins National Innovation Award

November 21, 2019 Read more

New Marketing Agency Partner for Tourism Nova Scotia

October 22, 2019 Read more

View all press releases