The EXPORT Travel Trade Program aims to help Nova Scotia tourism businesses develop partnerships with tour operators and travel agents to increase national and international sales. The program offers support through two streams: Travel Trade Readiness and Marketplace Support.

Travel trade is made up of businesses like tour operators, wholesalers and travel agents who help visitors buy travel products. Working with the travel trade helps tourism businesses connect with visitors, expand to new markets, and encourage repeat business. Travel trade marketplaces offer tourism operators the opportunity to network and have one-on-one sales appointments with tour operators and travel agents so you can develop business relationships.