See all articles on our blog, or subscribe to our industry newsletter here.
Get Expert Support to Connect with Customers
Getting ready for spring program intake
Spring program intake will be here before we know it.
Tourism Nova Scotia (TNS) offers a range of programs to support eligible tourism businesses with marketing, experience development, research and digital adoption. Most programs open for applications in the spring — and now is the perfect time to prepare.
There are some steps you need to take before you can be eligible for many of our programs. Here’s a checklist so you can be prepared for when program applications open.
Develop partnerships with tour operators and travel agents to increase sales
The EXPORT Travel Trade Program aims to help Nova Scotia tourism businesses develop partnerships with tour operators and travel agents to increase national and international sales. The program offers support through two streams: Travel Trade Readiness and Marketplace Support.
Travel trade is made up of businesses like tour operators, wholesalers and travel agents who help visitors buy travel products. Working with the travel trade helps tourism businesses connect with visitors, expand to new markets, and encourage repeat business. Travel trade marketplaces offer tourism operators the opportunity to network and have one-on-one sales appointments with tour operators and travel agents so you can develop business relationships.
Use the Digital Resource Centre for Tools and Expert Advice to Promote Your Business Online
Delivered in partnership between Tourism Nova Scotia and Digital Nova Scotia, DigiPort is an online resource centre where you can connect with qualified digital service providers for one-on-one support and access articles, videos, tip sheets, webinars and more to help you be more visible online, reach more potential customers, and close the sale.