Tourism Nova Scotia offers a range of programs and partnership opportunities that can help you grow your business and attract visitors. Work with us to market Nova Scotia as a vacation destination, create new packages or experiences, or enhance your business to become more competitive.
Tourism Nova Scotia is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from equity seeking businesses, organizations, and individuals, as well as those that offer tourism activities that amplify and reflect equity seeking communities, experiences and voices.
See links to some of our core programs below.
Tourism Digital Assistance Program
The Tourism Digital Assistance Program helps eligible tourism businesses build digital capacity, increase visibility online, and deliver the digital services travellers expect.
Tourism Digital Assistance for Communities
The Tourism Digital Assistance Program – Communities helps eligible municipalities, chambers of commerce, and community tourism organizations build digital capacity and develop online tools to effectively promote communities as travel destinations.
RADIATE Tourism Program
The RADIATE Tourism Program helps tourism businesses and attractions build capacity to create and market packages to appeal to local and Atlantic region travellers. The program focuses on creating and marketing compelling packages available in late-fall, winter or year-round to help extend Nova Scotia's tourism season.
Digital Content Marketing Program
Collaborate with Tourism Nova Scotia to create high-quality videos and photos to use in your marketing or to develop digital marketing campaigns to raise awareness of your business or community.
EXPORT Travel Trade Program
Get one-on-one coaching through the EXPORT Travel Trade Program to develop partnerships with tour operators and travel agents so you can attract more national and international customers.
Voice of the Visitor Survey Program
Work with our research team to gain insights about visitors’ perspectives on topics that are important to your business or organization. Tourism Nova Scotia market research experts will help you craft questions to effectively derive the feedback you are seeking, administer the survey, and provide you with a report that analyzes results for your questions. The Voice of the Visitor Survey Program is open to tourism businesses and organizations, event organizers, community associations, chambers of commerce, academic organizations, and government partners. There is no cost to participate.
Emerging Destinations Program
Helps communities identify and position their most compelling tourism assets, such as attractions, experiences, food and drink, events, and accommodations, to increase awareness with potential travellers.
