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Programs

Tourism Nova Scotia offers a range of programs and partnership opportunities that can help you grow your business and attract visitors. Work with us to market Nova Scotia as a vacation destination, create new packages or experiences, or enhance your business to become more competitive. 

See Digital Adoption Programs  Learn About the Compelling Tourism Communities Initiative

See links to some of our core programs below.

RADIATE Tourism Program

Develop and promote packages that appeal to local and Maritime travellers with research and coaching support from Tourism Nova Scotia.

Applications for the 2024-25 RADIATE Tourism Program are now closed. Please subscribe to our industry newsletter for other program opportunities.

Emerging Destinations Program

Helps communities identify and position your most compelling tourism assets, such as attractions, experiences, food and drink, events, and accommodations, to increase awareness with potential travellers.

Applications for the 2024-25 Emerging Destinations Program are now closed. Please subscribe to our industry newsletter for other program opportunities.

Tourism Digital Assistance for Communities

Eligible communities can receive up to $15,000 in services from qualified digital consultants to help overcome gaps in their digital marketing and online services to better promote their tourism products and attract travellers. Eligible activities include website design, search engine optimization, digital marketing strategy, social media management, content development, and website analytics.

Applications for the 2024-25 Tourism Digital Assistance Program - Communities are now closed. Please subscribe to our industry newsletter for other program opportunities.

Tourism Digital Assistance Program for Tourism Operators

Increase your visibility online and provide the services customers expect, like online booking. Tourism Nova Scotia in partnership with Digital Nova Scotia will connect you with a qualified digital consultant to enhance or develop effective digital marketing or e-commerce tools.

Applications for the 2024-25 Tourism Digital Assistance Program are now closed. Please subscribe to our industry newsletter for other program opportunities.

Digital Content Marketing Program

Collaborate with Tourism Nova Scotia to create high-quality videos and photos to use in your marketing or to develop digital marketing campaigns to raise awareness of your business or community.

Applications for the 2024-25 Digital Content Marketing Program are now closed. Please subscribe to our industry newsletter for other program opportunities.

EXPORT Travel Trade Program

Get one-on-one coaching through the EXPORT Travel Trade Program to develop partnerships with tour operators and travel agents so you can attract more national and international customers.

Applications for the 2023-24 EXPORT Travel Trade Program are now closed. Please subscribe to our industry newsletter for other program opportunities.

Voice of the Visitor Survey Program

Work with our research team to gain insights about visitors’ perspectives on topics that are important to your business or organization. Tourism Nova Scotia and our market research partner will help you craft questions to effectively derive the feedback you are seeking, administer the survey, and provide you with a report that analyzes results for your questions. Eligible tourism businesses, organizations, and government partners can apply online to participate in an upcoming survey at no cost.

Applications for the 2023-24 Voice of the Visitor Survey Program are now closed. Please subscribe to our industry newsletter for other program opportunities.