Work with Tourism Nova Scotia to lift your business or attraction to new heights! Tide Risers are the partners collaborating with us in our programs below to elevate Nova Scotia as a premier destination.
Programs
Tourism Nova Scotia offers a range of programs and partnership opportunities that can help you grow your business and attract visitors. Work with us to market Nova Scotia as a vacation destination, create new packages or experiences, or enhance your business to become more competitive.
Tourism Nova Scotia is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from equity seeking businesses, organizations, and individuals, as well as those that offer tourism activities that amplify and reflect equity seeking communities, experiences and voices.
See links to some of our core programs below.
Tourism Digital Assistance for Communities - CLOSED
Eligible communities can receive up to $15,000 in services from qualified digital consultants to help overcome gaps in their digital marketing and online services to better promote their tourism products and attract travellers. Eligible activities include website design, search engine optimization, digital marketing strategy, social media management, content development, and website analytics.
Emerging Destinations Program - OPEN
Helps communities identify and position their most compelling tourism assets, such as attractions, experiences, food and drink, events, and accommodations, to increase awareness with potential travellers.
EXPORT Travel Trade Program -- COMING SOON FOR 2025-26!
Get one-on-one coaching through the EXPORT Travel Trade Program to develop partnerships with tour operators and travel agents so you can attract more national and international customers.
RADIATE Tourism Program
Develop and promote packages that appeal to local and Maritime travellers with research and coaching support from Tourism Nova Scotia.
Compelling Tourism Communities Marketing Initiatives Program
The Compelling Tourism Communities Marketing Initiative aims to raise awareness of Nova Scotia’s unique communities and tourism products to encourage travel throughout the province.
Tourism Digital Assistance Program for Tourism Operators
Increase your visibility online and provide the services customers expect, like online booking. Tourism Nova Scotia in partnership with Digital Nova Scotia will connect you with a qualified digital consultant to enhance or develop effective digital marketing or e-commerce tools.
Digital Content Marketing Program
Collaborate with Tourism Nova Scotia to create high-quality videos and photos to use in your marketing or to develop digital marketing campaigns to raise awareness of your business or community.
Voice of the Visitor Survey Program
Work with our research team to gain insights about visitors’ perspectives on topics that are important to your business or organization. Tourism Nova Scotia and our market research partner will help you craft questions to effectively derive the feedback you are seeking, administer the survey, and provide you with a report that analyzes results for your questions. Eligible tourism businesses, organizations, and government partners can apply online to participate in an upcoming survey at no cost.