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How to Work with Travel Media Toolkit

Couple taking a selfie on the Bluenose while media captures photos.

Working with travel media is one of the best, and most cost-effective, ways to promote a business or experience to a new audience. The How to Work with Travel Media Toolkit will help you get started with building relationships with media and influencers. Access practical advice and information about how to set goals, choose media partners, develop contracts, and evaluate results of media partnerships. The toolkit includes guides, videos and real-life examples from journalists, influencers, and tourism operators.

Hear first-hand from some of our partners in this video to understand how working with travel media can benefit your business and how using this toolkit can help you get started or improve your media relations strategy. Working with travel media has a high return on investment - getting you in front of tens of thousands of potential customers usually at a lower cost than other forms of advertising.

Access the Toolkit

Find practical advice, examples, checklists and resources to promote your business through travel media. This guide is developed in 12 easy-to-digest sections that will help you set goals, choose media partners, develop contracts, and evaluate results of media partnerships. 

The toolkit also offers sample partnership agreements, waivers, and release forms as well as reporting templates. 

 

Connect with one of Tourism Nova Scotia's travel media specialists for more information on our travel media programs and advice on working with travel media to promote your business!

Pamela Wamback
Travel Media Specialist
Market responsibilities: North America
pamela.wamback@novascotia.ca

Janette Wallace
Travel Media Specialist
Market responsibilities: United Kingdom, Germany
janette.wallace@novascotia.ca

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