News Releases

Two people sitting next to the fire at Oceanstone Resort and Spa.

Friday, April 4, 2025

Nova Scotia Welcomed Two Million Visitors in 2024

Nova Scotia welcomed two million visitors in 2024, with tourism spending generating $3.5 billion in revenues.

Women wearing read doing a yoga pose in a dome hotel in the winter

Tuesday, January 14, 2025

Province Selects Marketing Agency to Help Promote Tourism in Nova Scotia

Halifax firm m5 Marketing Communications will remain the Province’s tourism marketing agency of record to help promote Nova Scotia as a premier vacation destination.

Aerial view of rectangle-shaped cabins along side the ocean in the snow

Friday, December 13, 2024

Province Recognized As Top Travel Destination

Nova Scotia has been named one of Travel + Leisure magazine’s 50 Best Places to Travel in 2025.

Thursday, August 1, 2024

Request for Proposals for Tourism Marketing Services

The Province is looking for professional tourism marketing services to support activities promoting Nova Scotia as a vacation destination.

Three kids running on a boardwalk between two piles of rocks with the ocean in the back

Tuesday, May 28, 2024

Film Tourism Campaign Encourages Travel to Nova Scotia

A new advertising campaign highlighting Nova Scotia communities and linking to the local film industry encourages travellers to visit the province.

Two people back to sitting on a big rock overlooking the Peggy's Cove lighthouse and ocean

Wednesday, February 21, 2024

Province Signs Agreement to Support Tourism Growth

Nova Scotia has signed a new agreement with the Government of Canada and the other Atlantic provinces to help grow tourism in the region.

Two people at the top of Franey Trail in Cape Breton Highlands National Park. Text reads Nova Scotia Your Ocean Playground.

Monday, March 6, 2023

New Marketing Campaign Aims to Build on Tourism Recovery

The Your Ocean Playground campaign will encourage people to spend their vacation time and money in Nova Scotia and build on the tourism industry’s strong recovery in 2022.

Historic Shelburne waterfront reflected on the water.

Wednesday, October 12, 2022

More Focus on Growing Local Tourism

Tourism Nova Scotia is rolling out new pilot programs and activities to help more Nova Scotia communities grow tourism.

People at the playground on the Halifax waterfront near the visitor information centre.

Tuesday, June 7, 2022

Province Partnering with Industry on Strategic Plan for Tourism Growth

The Province and Tourism Industry Association of Nova Scotia (TIANS) will partner to develop a new strategic plan for Nova Scotia's tourism sector.

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.