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Tourism Nova Scotia's Strategy

Tourism Nova Scotia (TNS) is responsible for leading sustainable tourism growth and maximizing the value of tourism for the provincial economy.  

Our work is currently guided by these strategic pillars:

  • Foster a competitive, resilient tourism industry
  • Focus on markets of highest opportunity
  • Cultivate compelling experiences throughout the province
  • Inspire tourism pride and confidence

 

A thriving tourism industry benefits Nova Scotians through:

  • Growth in the sectors that support the tourism industry (restaurants, accommodations, entertainment, construction, retail, transportation)
  • Government programs and services supported through the tax revenues generated from tourism activities in Nova Scotia
  • New business investments
  • Promotion of local communities 
  • Education of Nova Scotia’s rich history and culture
  • A wealth of tourism attractions, activities, accommodations and event options for Nova Scotians to enjoy

Nova Scotia Tourism Sector Strategic Plan

The Tourism Industry Association of Nova Scotia (TIANS) and Tourism Nova Scotia co-led the development of a tourism sector strategic plan to inspire a broader approach to economic growth and quality of life in Nova Scotia.

The Nova Scotia Tourism Sector Strategic Plan is a five-year roadmap for government, industry, and community collaboration to drive sustainable tourism growth. The strategic plan sets a vision for a tourism industry that is thriving in all regions of the province and in all seasons. 

See the Nova Scotia Tourism Sector Strategy Summary

The Tourism Sector Strategic Plan identifies goals under six themes:

•    Destination Sustainability/365
•    Investment Readiness
•    Policy Alignment
•    Community Wealth and Wellbeing
•    Human Excellence and Tech Innovation
•    Global Competitiveness
 

This strategy was shaped by extensive research and engagement with tourism operators, community and sector organizations, and government partners across Nova Scotia. Ongoing collaboration and alignment of effort are key to success. 

Learn more about the Nova Scotia Tourism Sector Strategic Plan and how to get involved at https://nstourismstrategy.ca/. 

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