Gain insights into the characteristics and travel behaviours of the people who visit Nova Scotia. These reports explore trends within the tourism industry and can support initiatives in product development, marketing, and industry partnerships.

These reports are developed using Tourism Nova Scotia’s Visitor Exit Survey. The survey is conducted among out-of-province travellers who spend at least one night in Nova Scotia. The full Visitor Exit Survey report updates visitor characteristics and trip profiles. The Visitor Exit Survey Communities Report profiles visitation to tourism regions and select communities within each region.

View the 2022-2023 Visitor Exit Survey

For more information about the Visitor Exit Survey and visitor insights, e-mail tourismresearch@novascotia.ca.