The Emerging Destinations Program helps communities build capacity to identify and position their most compelling tourism assets, such as attractions, experiences, food and drink, events and accommodations, to increase awareness with potential travellers.
Program activities will focus on one season (preferably fall or winter, but will also consider late-summer) and implement short-term actions to help build awareness of their community in 2025-2026.
Program partners will benefit from:
This program is for municipalities, chambers of commerce and business associations interested in collaborating to maximize tourism opportunities in one season, preferably fall or winter, with late-summer also eligible.
TNS will consider applicants based on the community’s ability to host visitors, community leadership for tourism opportunities, availability of compelling and differentiating tourism products, and the community’s ability to provide online resources for visitors to plan a trip.
The Emerging Destinations Program is part of the Compelling Tourism Communities Initiative.
TNS is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from equity-seeking communities, chambers of commerce and business associations, as well as those that offer tourism activities that amplify and reflect equity-seeking communities, experiences and voices. For example, preference will be given to Mi'kmaw and African Nova Scotian applicants.
For more information about the program, please contact:
Erin Hume
Tourism Development Advisor
Erin.Hume@novascotia.ca
902-717-4831