The Compelling Tourism Communities (CTC) Initiative helps local leaders promote tourism in their communities through a variety of programs, including destination development, visitor servicing, advertising, marketing, and digital adoption. This initiative allows Tourism Nova Scotia to work even more closely with communities across the province to attract visitors and increase tourism spending.
Click on the columns below to learn more about the programs and activities included in this initiative.
Marketing
Content Development
Helps tourism businesses create high-quality photos and videos to build marketing assets, particularly in areas/sectors that have untapped potential for content to support effective marketing initiatives.
Digital Advertising
Helps tourism businesses can create and run summer, fall and winter digital advertising campaigns in Atlantic Canada to inspire visitors to explore communities across Nova Scotia.
EXPORT Travel Trade Program
Helps tourism businesses to expand awareness of their products and communities through funding to attend travel trade marketplaces.
Film Tourism
Builds awareness of locations, attractions, and cultural sites featured in film productions through advertising activities to drive interest to those communities featured.
Travel Media
Helps tourism businesses can engage with travel writers and content creators to feature and promote products/places identified as having the potential to attract visitors to Nova Scotia’s communities.
Business Development
Tourism Digital Assistance Program-Communities
Helps community organizations develop and leverage online tools to effectively enhance your community’s digital profile as a travel destination.
Digital Days
Helps tourism businesses and communities to improve their digital readiness. One-day training events are co-hosted by TNS and Digital Nova Scotia.
Destination Development
Emerging Destinations Program
Helps communities build capacity to identify and position their most compelling tourism assets, such as attractions, experiences, food and drink, events and accommodations, to increase awareness with potential travellers.
Visitor Services
Visitor Services
Helps community-run visitor information centres promote local tourism offerings and expand their outreach efforts.
2023-24 Regional Reports
Tourism Nova Scotia created regional reports under the Compelling Tourism Communities Initiative that break down results for each of the seven tourism regions in the province. Download the 2023-24 reports:
Bay of Fundy & Annapolis Valley
Cape Breton Island
Eastern Shore
Halifax
Northumberland Shore
South Shore
Yarmouth & Acadian Shores