Tour Operator Partnership Program

The Tour Operator Partnership Program helps increase the sales of Nova Scotia itineraries through tourism operators in key markets.

Through the program, national and international tour operators develop and sell Nova Scotia travel packages and vacations, while executing marketing activities that encourage travellers to book trips to Nova Scotia.

Participants cost share with Tourism Nova Scotia on a 50/50.

Participants will benefit from:

TNS market research insights
Coaching and support from the TNS sales team to develop or position travel packages that appeal to travellers in key markets
Support to execute planned marketing activities to promote Nova Scotia travel packages

Two people walking in a green vineyard holding a glass of wine

How to Participate

Tour operators based in Nova Scotia, across Canada, or internationally, with a demonstrated ability to sell multi-day Nova Scotia vacation packages to travellers (Fully Independent Traveller (FIT) and/or group) in priority markets are invited to apply.

Interested tour operators must submit a proposal with the following:

A detailed listing of your Nova Scotia product/packages
A marketing plan outlining proposed activities, including channels, target markets, audience demographics, and performance targets (e.g., reach, frequency, distribution)
A detailed project budget, including costs for each activity and disclosure of any additional partnership funding
An evaluation plan outlining how results will be measured and reported to Tourism Nova Scotia, including agreement to reporting timelines

Submit your proposal by email to the program contact, Natalie Shaw, at Natalie.Shaw@novascotia.ca.

If you encounter any barriers or require accessibility support during the application process, please reach out to the program contact at least two weeks prior to the deadline so that appropriate assistance can be arranged.

Download Program Guidelines

Applications will be accepted on a rolling basis until the program budget is fully allocated, or until February 28, 2027.

Program Contact:

Natalie Shaw
Market Development Coordinator
natalie.shaw@novascotia.ca
902-237-8170

Quicklinks

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.