Tourism Nova Scotia works with eligible tourism businesses, organizations, and communities to showcase the variety of things to do and places to visit while on vacation in Nova Scotia. Our goal is to inspire visitors to book a trip to Nova Scotia and connect them directly with businesses to close the sale.
See Eligibility Criteria for TNS Marketing Programs
Take advantage of the variety of promotional opportunities outlined below.
Free Business Listings
Create a free listing for your business to let travellers know what you offer and how to book with you. Nova Scotia tourism businesses may be eligible for free business listings on our trip planning website, NovaScotia.com, or in the digital Doers & Dreamers travel guide.
To apply for a free business listing for both NovaScotia.com and the travel guide, please complete the appropriate form below. Forms can be returned by mail or scanned and submitted by e-mail to tnsportal@novascotia.ca.
- Accommodations
- Artisan studios, galleries, and shops
- Attractions
- Campgrounds
- Craft beverages and specialty foods
- Outdoor activities (i.e. parks, beaches, golf course, outdoor equipment rental, etc.)
- Restaurants
- Tour operators
- Trails
If you have questions about creating or updating your listings, please contact our Digital Marketing team at tnsportal@novascotia.ca.
Free Package, Experience & Event Listings
In addition to business listings, we offer free listings on NovaScotia.com for:
- Travel packages and deals
- Tourism experiences
- Events
Any packages, experiences, or events you post will be linked to your business listing. Remember that many visitors begin planning their trip well in advance, so update your listings each year as soon as possible.
Check the eligibility criteria for listings. To apply for a free listing and/or to update an existing package, experience and/or event listing, or for any questions about these listing types, please email the Digital Marketing team at tnsportal@novascotia.ca.
Social Media
Use the hashtag #VisitNovaScotia or tag our accounts for the opportunity to have your content featured on Tourism Nova Scotia’s social media channels. If you have content that is getting a lot of engagement that you want to share with us, you call also send us a direct message on any of our channels.
Tourism Nova Scotia shares engaging photos, videos, and articles showcasing Nova Scotia across a variety of consumer-facing social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Our goal on social media is to raise awareness of all the incredible things Nova Scotia offers visitors. In addition to our own content, we also share content from social media users and our industry partners. We use content posted by partners on our social media channels, and in the photo galleries displayed on NovaScotia.com.
We look for engaging photos and content that resonates with our target travellers, and provides useful information that can help inspire people to book a trip.
We also encourage you to tag Destination Canada, Canada’s tourism marketing organization, in your photo posts by using @ExploreCanada and #ExploreCanada.
Digital Marketing Campaigns and Content
Co-invest with Tourism Nova Scotia through the Digital Content Marketing Program to create a customized digital marketing campaign or marketing content like photos and videos. See the Digital Content Marketing Program page for details.