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RADIATE Tourism Program

The RADIATE Tourism Program helps tourism businesses and attractions develop and market packaged tourism activities and services to local and Atlantic region travellers during fall and winter.

A tourism package combines two or more tourism activities, services or products for one single price. It can be offered by a single tourism business or combine offers from multiple businesses. The duration can vary from a few hours or days, such as a guided tour combined with a local meal or up to a three-night stay with an activity.

    Packages will uniquely showcase Nova Scotia in the priority areas of:

    • Outdoor activities;
    • Local flavours (Nova Scotia food and drink);
    • Music, culture, and heritage;
    • Seasonal and regional opportunities including family-friendly packages and connection with film and screen series in Nova Scotia.


    Tourism businesses and attractions with capacity to create, sell and deliver new or existing purchasable tourism packages are invite to apply. Preference will be given to:

    • Groups that are underrepresented, such as Mi'kmaw and African Nova Scotian organizations, businesses and attractions;
    • Packages offered year-round, or in fall (late-September to mid-November 2024) and winter (mid-January to late-February 2025);
    • Partners offering online booking to close the package sale;
    • Packages featuring connections to films and television series showcasing Nova Scotia, such as guided tours of film locations, accommodations or dining packages of locations featured in films.

    Packages must be delivered in fall (late-September to mid-November 2024) and winter (mid-January to late-February 2025).

    Applications for the 2024-25 RADIATE Program are now closed. Please subscribe to our industry newsletter for other program opportunities.

    Tourism Nova Scotia is committed to advancing equity, diversity, inclusion, and accessibility (EDIA) in Nova Scotia, and we support partners who share in this commitment. We will prioritize applications that are managed by equity-seeking groups or include activities that help give a voice to these communities. For example, preference will be given to applications from Mi’kmaw and African Nova Scotian with tourism businesses.


    Program Contacts

    If you have questions about this program, please contact:

    Melanie Lowe
    Tourism Development Advisor