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RADIATE Tourism Program

If you’re interested in creating, promoting and delivering travel packages, apply to develop and market up to three tourism packages appealing to local and Maritime travellers.

Packages supported through the RADIATE Tourism Program will uniquely showcase Nova Scotia in the areas of: 

  • outdoor activities
  • local flavours (Nova Scotia food and drink)
  • music, culture, and heritage
  • seasonal opportunities
    (fall, winter, spring, and summer)

Participants in the program will be supported with development and marketing activities such as:

  • Market research insights about travellers from the Maritime Provinces
  • Coaching on experience and package development
  • Positioning your package to appeal to the target market
  • Tips to create digital ads 
  • Support for digital marketing activities valued up to $5,000 and managed through Tourism Nova Scotia. Note: Marketing activities are subject to public health guidelines.


We’re seeking partners operating tourism businesses or attractions to create, promote and deliver packages.

Together, we’ll showcase uniquely Nova Scotia packages offered across the province and seasons, reaching local and Maritime travellers in 2021-22 (subject to COVID-19 health guidelines). Through the RADIATE Tourism Program, we’ll invite travellers to do more in Nova Scotia.

Applications for the 2021-22 RADIATE Tourism Program are now closed. For information about future program opportunities, please subscribe to the inTouch newsletter.


Program Contacts

If you have questions about this program, please contact either:

Heather Yule
Manager – Experience Development

Peter Johnson
Manager – Market Development