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RADIATE Tourism Program

The RADIATE Tourism Program helps tourism businesses and attractions build capacity to create and market packages to appeal to local and Atlantic region travellers. The program focuses on creating and marketing compelling packages available in late-fall, winter or year-round to help extend Nova Scotia's tourism season.

What is a tourism package? A package combines two or more activities, services, products, or guided experiences for one single price point, and can be offered by a single tourism business or combine offers from multiple businesses.

Applicants benefit from:

  • Target market research insights
  • Coaching and tools for package development and positioning
  • Feature on a NovaScotia.com landing page
  • Inclusion in seasonal digital marketing campaigns created and delivered by TNS
A woman standing back to looking at the sunset

HOW TO PARTICIPATE

Tourism businesses and attractions with capacity to create, sell and deliver new or existing purchasable tourism packages in late-fall and winter are invited to apply.

Preference will be given to:

  • Underrepresented applicants, such as Mi’kmaw and African Nova Scotian businesses and attractions,
  • Packages offered year-round, or in late-fall (mid-October to late-November 2026) and/or winter (mid-January to late-February 2027),
  • Packages that are uniquely available in Nova Scotia and include guided or experiential elements,
  • Partners offering online booking to close the package sale,
  • Packages featuring connections to films and television series showcasing Nova Scotia, such as guided tours of film locations, accommodations or dining packages of locations featured in films.

Packages must be delivered in late-fall (mid-October to late-November 2026) and/or winter (mid-January to late-February 2027).

Tourism Nova Scotia is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from underrepresented businesses and attractions, as well as those that offer tourism activities that amplify and reflect underrepresented communities, experiences and voices. For example, preference will be given to applications from Mi’kmaw and African Nova Scotian businesses and attractions.

Download Program Guidelines

Applications for the 2026-2027 RADIATE Tourism Program are now open. The deadline to apply is Wednesday, April 22, 2026, at 4:00 p.m. ADT.

An Overview of Application Questions (Word document / PDF) is available as a guide to help you plan your response for the online application form. Only completed online application forms received before the deadline will be considered.

Apply Now

 

Program Contact

If you have questions about this program, please contact:

Melanie Lowe
Tourism Development Advisor
melanie.lowe@novascotia.ca
902-790-2379

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