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RADIATE Tourism Program

Tourism businesses and attractions interested in creating, promoting and delivering travel packages this fall and winter are invited to apply. Applicants can develop and market up to two tourism packages appealing to local and Maritime travellers.

Packages supported through the RADIATE Tourism Program will uniquely showcase Nova Scotia in the areas of: 

  • outdoor activities
  • local flavours (Nova Scotia food and drink)
  • music, culture, and heritage
  • Maritime-market specific experiences
  • packages, such as family-friendly and getaway packages

Program participants in the program will be supported with development and marketing activities such as:

  • Target market research insights for Nova Scotia and Maritime travellers
  • Coaching and tools for package development and positioning 
  • Package included on a customized landing page, supported by digital marketing campaigns to increase awareness of seasonal packages 
  • Digital marketing campaigns created and executed by Tourism Nova Scotia (TNS) to focus on seasonal packages offered in fall and winter 2023-24. Campaigns will leverage TNS core marketing activities and will be regularly optimized to increase performance


We’re seeking tourism businesses and attractions with capacity to create, sell and deliver new or existing purchasable packages. Preference will be given to underrepresented applicants, such as Mi’kmaw and African Nova Scotian businesses and attractions.

Together, we’ll showcase uniquely Nova Scotia packages offered across the province and seasons. Through the RADIATE Tourism Program, we’ll help to inspire local and Maritime travellers to do more in Nova Scotia.

Applications for the 2023-24 RADIATE Tourism Program have closed. Subscribe to our newsletter for other program opportunities.


Program Contacts

If you have questions about this program, please contact:

Erin Hume
Tourism Development Advisor