RADIATE Tourism Program

The RADIATE Tourism Program helps tourism businesses and attractions build capacity to create and market packaged activities and services to appeal to local and Atlantic region travellers in fall and winter.

A tourism package combines two or more tourism activities, services, products, or guided experiences for one single price point. Packages are a convenient and easy way for travellers to be inspired, plan their visit and purchase. Tourism packages can be offered by a single tourism business or combine offers from multiple businesses.

RADIATE Program partners will benefit from:

Target market research insights;
Coaching and tools for package development and positioning;
Feature on a NovaScotia.com landing page;
Inclusion in seasonal digital marketing campaigns created and delivered by TNS.

Two people embracing as they start off at the ocean from the deck of their accommodation at White Point Beach Resort in Nova Scotia

HOW TO PARTICIPATE

Tourism businesses and attractions with capacity to create, sell and deliver new or existing purchasable packages are invited to apply. Preferences will be given to:

Underrepresented applicants, such as Mi'kmaw and African Nova Scotian businesses and attractions;
Packages offered year-round, or in fall (late-September to mid-November 2025) and winter (mid-January to late-February 2026);
Packages that are uniquely Nova Scotia, guided, and experiential;
Partners offering online booking to close the package sale;
Packages featuring connections to films and television series showcasing Nova Scotia, such as guided tours of film locations, accommodations or dining packages of locations featured in films.

Packages must be delivered in fall (late-September to mid-November 2025) and winter (mid-January to late-February 2026).

Tourism Nova Scotia is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from equity-seeking businesses and attractions, as well as those that offer tourism activities that amplify and reflect equity-seeking communities, experiences and voices. For example, preference will be given to applications from Mi'kmaw and African Nova Scotian businesses and attractions.

Download Program Guidelines

If you require a printable version of the application questions, an Overview of Application Questions (Word document | PDF) is available to help you plan your responses for the online application form. If you need further assistance, feel free to contact melanie.lowe@novascotia.ca.

Applications for the 2025-26 RADIATE Tourism Program are now open. The deadline to apply is Wednesday, April 9, 2025 at 4:00 p.m. ADT.

Apply Here

Program Contacts

If you have questions about this program, please contact:

Melanie Lowe
Tourism Development Advisor
melanie.lowe@novascotia.ca
902-790-2379

RADIATE Tourism Program

Develop and market packages that appeal to local and Atlantic region travellers