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RADIATE Tourism Program

Tourism businesses, attractions and events interested in creating, promoting and delivering travel packages this fall, winter and spring are invited to apply to develop and market up to two tourism packages appealing to local and Maritime travellers.

Packages supported through the RADIATE Tourism Program will uniquely showcase Nova Scotia in the areas of: 

  • outdoor activities
  • local flavours (Nova Scotia food and drink)
  • music, culture, and heritage
  • seasonal or family-friendly opportunities

Participants in the program will be supported with development and marketing activities such as:

  • Target market research insights for Nova Scotia and Maritime travellers
  • Coaching and tools for package development and positioning 
  • Package(s) included on a customized NovaScotia.com landing page, supported by digital marketing campaigns to increase awareness of seasonal packages 
  • Digital marketing campaigns created and executed by Tourism Nova Scotia (TNS) to focus on seasonal packages offered in fall 2022, winter 2022-23, and spring 2023. Campaigns will leverage TNS core marketing activities and will be regularly optimized to increase performance
     

HOW TO PARTICIPATE

We’re seeking tourism businesses, attractions and events with capacity to create, sell and deliver new or existing purchasable packages. Preference will be given to packages offered year-round, or in the seasons of fall, winter and/or spring.

Together, we’ll showcase uniquely Nova Scotia packages offered across the province and seasons, reaching local and Maritime travellers in 2022-2023 (subject to COVID-19 health guidelines). Through the RADIATE Tourism Program, we’ll invite travellers to do more in Nova Scotia.

Applications for the 2022-23 RADIATE Tourism Program are now closed. Subscribe to our newsletter to find out about future programs or partnership opportunities.

 

Program Contacts

If you have questions about this program, please contact:

Erin Hume
Tourism Development Advisor
erin.hume@novascotia.ca
 

 

 

2021-22 RADIATE Tourism Program Partners