RADIATE Tourism Program

Tourism businesses and attractions interested in creating, promoting and delivering travel packages this fall and winter are invited to apply. Applicants can develop and market up to two tourism packages appealing to local and Maritime travellers.

Packages supported through the RADIATE Tourism Program will uniquely showcase Nova Scotia in the areas of: 

• outdoor activities
• local flavours (Nova Scotia food and drink)
• music, culture, and heritage
• Maritime-market specific experiences
• packages, such as family-friendly and getaway packages

Program participants in the program will be supported with development and marketing activities such as:

• Target market research insights for Nova Scotia and Maritime travellers
• Coaching and tools for package development and positioning 
• Package included on a customized NovaScotia.com landing page, supported by digital marketing campaigns to increase awareness of seasonal packages 
• Digital marketing campaigns created and executed by Tourism Nova Scotia (TNS) to focus on seasonal packages offered in fall and winter 2023-24. Campaigns will leverage TNS core marketing activities and will be regularly optimized to increase performance