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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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A slide graphic for Tourism Nova Scotia's tourism performance indicators for 2024.

Nova Scotia Welcomed 2 Million Visitors in 2024

See full-year tourism statistics for 2024, including visitation accommodation sales and tourism revenues.

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Three people in kayaks are paddling towards the shore. In the text below it reads: Rural Nova Scotia Tourism Innovation Challenge May 23, 2025 12-4:30pm at Main Street Restaurant, Ingonish.

IGNITE Atlantic: Rural Nova Scotia Tourism Innovation Challenge

Competition for entrepreneurs living in rural Nova Scotia to showcase their innovative ideas for new tourism ventures.

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Two people running in the tide during sunset at Melmerby Beach Provincial Park.

2025 Digital Doers & Dreamers Guide Available Online

This year’s digital travel guide is now available for travellers to download or view online.

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The sun sets over the Amherst shore making the sky red.

CBC's The Current - Canadian Travel Bucket List Contest

CBC's The Current is building a Canadian travel bucket list. You can vote the two shortlisted Nova Scotia destinations into the top 10!

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National Tourism Week April 7-11, 2025

Celebrating National Tourism Week April 7-11

April 7 - 11 is the Tourism Industry Association of Canada’s National Tourism Week! The theme is “Canada: Powered by Tourism” and it’s a time we honour the wonderful and significant contributions of Nova Scotia's tourism industry.

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ICTC Logo

Work Integrated Learning Digital Program with ICTC

Receive wage subsidies of 70% up to $7,000 for students per work term.

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People outside near the water in a small town during sunset

Apply Now: Work with TNS to Help Build Your Community’s Appeal as a Travel Destination

Receive coaching, target market research and supports to enhance your community’s profile and appeal to travellers.

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A person in a bathtub in the accommodations at August House.

Update from Efficiency Nova Scotia to Tourism Industry

Reducing energy not only lowers your operating costs, but contributes to a climate friendly future for generations to come. Join Efficiency Nova Scotia facilitators on March 27, 2025 as they present an update to the tourism industry. Register now.

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A slide graphic with the headline Uplifting Inclusive Tourism In Atlantic Canada. The event takes place March 25, 2025 at the Halifax Public Library from 1pm to 4pm.

Uplifting Inclusive Tourism in Atlantic Canada

On March 25, 2025, join Canada’s 2SLGBTQI+ Chamber of Commerce and ACOA for an opportunity to network with like-minded professionals, learn from experts, and discover ways to elevate your business practices by embracing inclusivity.

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