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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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A slide graphic for ACAT showing images from each of the Atlantic provinces.

Strong ACAT Partnerships Power International Visitation Growth

Atlantic Canadian Agreement on Tourism (ACAT) joint marketing with tour operators is generating millions in sales, thousands of room nights and growing demand for 2026 travel.

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Webinar Graphic indicating an event on March 5, 2026, supporting learning about social media strategy.

Webinar: More Than Pretty Posts: Strategy vs. Content Plan for Tourism Marketing

In this workshop, we’ll walk through the critical difference between a social media strategy and a content plan. When you know the difference—and how to use both—you’ll stop guessing and start connecting with the travelers and locals who actually want what you offer. Join us March 5, 2026.

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Three people on a boat on the water in Chester. They are 'cheersing' lobster rolls.

Experience Development Workshop in Chester

Tourism Nova Scotia, the Municipality of Chester, Chester Municipal Chamber of Commerce, and tourism industry partners are offering tourism businesses and operators a no cost, hands-on tourism workshop focused on building practical, place-based tourism experiences. Participants will leave with clear next steps and experience concepts that can be further developed, tested, and supported through existing programs. Join us February 24, 2026

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Graphic that says: "Eastern HRM Rural Tourism Workshop and Training Series."

Eastern HRM Rural Tourism Workshop & Training Series

The Eastern HRM Rural Tourism Readiness Pilot is offering tourism businesses and operators a no cost, hands-on tourism workshop and training series focused on building practical, place-based tourism experiences. TNS will present a workshop on "Knowing Your Best Visitor" and how to align your businesses and experiences with these markets. Join us February 18 & 19, 2026.

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Invitation graphic for the Truro Regional Information session on February 5, 2026.

Join Us in Truro – Nova Scotia Tourism Sector Strategic Plan Regional Sessions

Tourism businesses and tourism operators are invited to join the conversation on how to drive sustainable year-round tourism growth in Truro in line with the Nova Scotia Tourism Sector Strategic Plan. Join us February 5, 2026.

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Three people working a stall at the Bellieau Cove Farmers Market.

Inclusive Workplace Culture Workshop

The Tourism Industry Association of Nova Scotia (TIANS) and Nova Scotia Tourism Human Resource Council (NSTHRC) are offering a two-day Inclusive Workplace Culture Workshop with support from Tourism Nova Scotia. "Lead With Confidence. Build a Culture of Belonging" workshop will discuss how racism shows up at work, its impacts and strategies for anti-racist, equitable leadership and culture. February 10 & 24, 2026

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Bullying word cloud.

Workplace Harassment Prevention Training Webinar

The Tourism Industry Association of Nova Scotia (TIANS) and Nova Scotia Tourism Human Resource Council (NSTHRC) are offering a Workplace Harassment Prevention Training Webinar with support from Tourism Nova Scotia. Build an understanding of workplace harassment, develop prevention and response skills and strengthen inclusive, psychologically safe practices. February 5, 2026.

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People sitting next to a fire at their Seek Wilderness accommodations.

RADIATE Tourism Lights Up Winter with 52 Must-Book Packages

The RADIATE Tourism Program is back for Winter 2026 with 52 exciting packages to extend the tourism season. We’re enticing Maritimers to explore Nova Scotia’s coast, flavours and culture this winter!

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Three people on inflatable tubes sliding downhill at Destination Cape Smokey.

New Winter Ads Promote Nova Scotia’s Compelling Communities

Tourism Nova Scotia’s winter digital campaign is attracting visitors and inspiring winter travel by showcasing unforgettable experiences in the province’s lesser-known communities through the Compelling Tourism Communities Initiative.

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