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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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This is a graphic that combines images from the four Atlantic provinces and has text over it that reads " Did you know? The Atlantic Canada Agreement on Tourism (ACAT) has been operational and drivign marketing for Atlantic Canada for over 30 years."

ACAT Collaborative Project - Topline 2024-2025 Results

The topline results are in for the 2024-2025 ACAT collaborative project. See how focusing on travel trade, media relations, and airline partnerships in key markets is helping grow tourism across Atlantic Canada.

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A cruise ship in the harbour in Sydney, Cape Breton.

Cruise Executives Get a Taste of Nova Scotia’s Niche Ports at CCNE 2025

From wine country to waterfronts, Nova Scotia successfully delivered an unforgettable impression—ensuring cruise executives left with a clear picture of why its niche ports are must-visit destinations.

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A child seated at a table looks up overhead at a camera.

NS Museums Offer Free or Reduced Admission with Canada Strong Pass

From June 20 to September 2, 2025, the Canada Strong Pass allows visitors free or discounted admission to some of the country’s most iconic places. In Nova Scotia, the pass also lets children and young adults enjoy free or reduced admission to all provincial museums and the Art Gallery of Nova Scotia as part of the new federal program.

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A person sitting at a table with fork in hand, digging into a lobster roll dinner.

Results - UK Consumer Research Survey

See the latest research from Atlantic Canada Agreement on Tourism about UK travellers' interest in visiting Nova Scotia.

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Drone shot of the Alexander Graham Bell National Historic Site in Baddeck. In the parking lot there is an electric vehicle plugged-in to one of the three charging stations pictured.

Making Strides In Sustainable Travel

Nova Scotia's electric vehicle charging network is expanding. Get the latest information to support your visitors travelling in electric vehicles.

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This is a graphic that combines images from the four Atlantic provinces and has text over it that reads " Did you know? The Atlantic Canada Agreement on Tourism (ACAT) has been operational and drivign marketing for Atlantic Canada for over 30 years."

ACAT 2025 UK Consumer Research Industry Webinars

On Thursday, June 12, ACAT 2025 UK Consumer Research will be presented virtually by Margaret Brigley, CEO & Partner, Narrative Research. Discover where visitors from various regions of the UK have recently travelled and what the market’s current mindset is as it relates to travel habits and intentions.

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The view of the churches in Mahone Bay.

Sullivan’s Crossing Puts Nova Scotia in the Spotlight

We’re partnering with Sullivan's Crossing and Etalk to put Nova Scotia in the spotlight for viewers of the popular CTV series.

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A rural road with houses as the sun is setting

Nova Scotia Takes Two Spots on CBC The Current’s Top 10 Travel Bucket List

Greer Kelley shares why she nominated the Amherst to Masstown drive for CBC The Current’s Travel Bucket List.

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A group of five people stand together in front of a presentation about Atlantic Canada.

ACAT Promotes Atlantic Canada in Europe

The Atlantic Canada Agreement on Tourism (ACAT) delegation recently attended a series of events in Paris, Barcelona, and Amsterdam to promote the new WestJet flights from Europe to Atlantic Canada to travel trade and media in each market.

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