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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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This is a graphic that combines images from the four Atlantic provinces and has text over it that reads " Did you know? The Atlantic Canada Agreement on Tourism (ACAT) has been operational and drivign marketing for Atlantic Canada for over 30 years."

ACAT 2025 UK Consumer Research Industry Webinars

On Thursday, June 12, ACAT 2025 UK Consumer Research will be presented virtually by Margaret Brigley, CEO & Partner, Narrative Research. Discover where visitors from various regions of the UK have recently travelled and what the market’s current mindset is as it relates to travel habits and intentions.

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The view of the churches in Mahone Bay.

Sullivan’s Crossing Puts Nova Scotia in the Spotlight

We’re partnering with Sullivan's Crossing and Etalk to put Nova Scotia in the spotlight for viewers of the popular CTV series.

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A rural road with houses as the sun is setting

Nova Scotia Takes Two Spots on CBC The Current’s Top 10 Travel Bucket List

Greer Kelley shares why she nominated the Amherst to Masstown drive for CBC The Current’s Travel Bucket List.

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A group of five people stand together in front of a presentation about Atlantic Canada.

ACAT Promotes Atlantic Canada in Europe

The Atlantic Canada Agreement on Tourism (ACAT) delegation recently attended a series of events in Paris, Barcelona, and Amsterdam to promote the new WestJet flights from Europe to Atlantic Canada to travel trade and media in each market.

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A group listens to their guide during the Lunenburg Walking Tours.

Partnering with Tour Operators to Promote Nova Scotia Travel Packages

National and international tour operators are invited to co-invest in marketing activities through the Tour Operator Partnership Program.

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A Mi'kmaw artist is crafting at a table.

Mi’kmawitasik: Mi’kmaw Made ™ Features Authentic Culture of the Mi’kmaq of Nova Scotia

A new certification program, Mi’kmawitasik: Mi’kmaw Made™, invites travellers and Nova Scotians to explore the rich living culture, stories, and creativity of the Mi’kmaq of Nova Scotia with featured artisans, crafters, guides, hosts, and performers. 

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Four people sitting at a table having breakfast.

Research Partnership – Further Understand Your Target Travellers

Work with Tourism Nova Scotia to gain insights about visitors’ perspectives on topics that are important to your business or organization. Apply by Thursday, June 26, 2025 at 4:00 p.m.

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Four people sitting at a table eating in the Wild Caraway Restaurant in Bridgewater.

‘Buying Canadian’ – Attracting the Domestic Travel Market

Join the Tourism Industry Association of Nova Scotia on June 19 at 10:00 a.m. for one-hour online workshop facilitated by Eva Gutsche of STEM Consulting.

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A burnt tree on a hillside.

Helpful Resource for Planning Your Emergency Response

May 4-10, 2025 is National Emergency Preparedness Week in Canada. We’ve pulled together resources to help you prepare your business for emergencies to keep your staff, customers and property safe. See the resources page.

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