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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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A slide graphic for Tourism Nova Scotia's tourism performance indicators for 2024.

Nova Scotia Welcomed 2 Million Visitors in 2024

See full-year tourism statistics for 2024, including visitation accommodation sales and tourism revenues.

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A cable car climbs in the air with views of the ocean in the background. There is text on the image that says 2025-2026 Export Travel Trade Program is Open!

Get Expert Guidance to Build Sales Partnerships and Attract Global Travellers – Apply Now!

The EXPORT Travel Trade Program provides personalized coaching or support for attending marketplaces, helping businesses establish sales partnerships with tour operators and travel agents.

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Blue graphic with a map of Nova Scotia

Celebrate Mìos nan Gàidheal 2025 across the province!

Cumaibh suas Mìos nan Gàidheal! | Celebrate Gaelic Nova Scotia Month!

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Three people in kayaks are paddling towards the shore. In the text below it reads: Rural Nova Scotia Tourism Innovation Challenge May 23, 2025 12-4:30pm at Main Street Restaurant, Ingonish.

IGNITE Atlantic: Rural Nova Scotia Tourism Innovation Challenge

Competition for entrepreneurs living in rural Nova Scotia to showcase their innovative ideas for new tourism ventures.

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Two people running in the tide during sunset at Melmerby Beach Provincial Park.

2025 Digital Doers & Dreamers Guide Available Online

This year’s digital travel guide is now available for travellers to download or view online.

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The sun sets over the Amherst shore making the sky red.

CBC's The Current - Canadian Travel Bucket List Contest

CBC's The Current is building a Canadian travel bucket list. You can vote the two shortlisted Nova Scotia destinations into the top 10!

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National Tourism Week April 7-11, 2025

Celebrating National Tourism Week April 7-11

April 7 - 11 is the Tourism Industry Association of Canada’s National Tourism Week! The theme is “Canada: Powered by Tourism” and it’s a time we honour the wonderful and significant contributions of Nova Scotia's tourism industry.

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ICTC Logo

Work Integrated Learning Digital Program with ICTC

Receive wage subsidies of 70% up to $7,000 for students per work term.

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People outside near the water in a small town during sunset

Apply Now: Work with TNS to Help Build Your Community’s Appeal as a Travel Destination

Receive coaching, target market research and supports to enhance your community’s profile and appeal to travellers.

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