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Advertising Campaigns

Tourism Nova Scotia is running marketing campaigns to encourage tourism spending in Nova Scotia in 2022. See information about current advertising campaigns below.

Show Your Local Love Fall Campaign (Nova Scotia)
Example of a carousel ad for social media. An ad on a mobile phone with images expanding out of the phone to show the full carousel. Images include vibrant foliage on the Cabot Trail, a family walking together, a family picking apples, two people at a look off and a person standing in a Maud Lewis photo booth.

The Show Your Local Love campaign has been updated with fresh fall imagery to keep people exploring as the leaves start to change. The campaign includes YouTube video ads, digital audio ads, digital display ads, and social media ads directing people to a landing page on NovaScotia.com to plan their trips. These ads will run from September 5 to October 30. 
See the Show Your Local Love Fall Playlist
 

Calling All Doers Fall Campaign (Outside Nova Scotia)
Digital billboard ad showing vibrant fall foliage on the Cabot Trail. Text reads: Calling all colour-cravers and trail-blazers. Digital billboard ad showing lobster dinner with text that reads: Calling all fall-feasters and seafood-snackers. Digital billboard ad showing a group of women dining at a table in a vineyard. Text reads: Calling all fall-sippers and vine-wanderers.

We’ve carried our Calling All Doers campaign into the fall in Ontario and Atlantic Canada, with new ads that highlight the breadth of fall activities you can’t experience anywhere else. In Ontario, ads will run on connected TV (content streaming devices), billboards, digital video, digital display, digital audio, social media, and paid search, while the ads in Atlantic Canada will focus on digital advertising. These ads will run from September 5 to October 30.
See the Calling All Doers Fall Playlist for Ontario or for Atlantic Canada

Show Your Local Love Summer Campaign (Nova Scotia)
Collage of sample social media and digital advertisements from the Show Your Local Love campaign.

Tourism Nova Scotia launched the summer version of the Show Your Local Love campaign on May 29 to build on Nova Scotians’ pride and enthusiasm for the exciting things to see and do in the province. Ads encourage Nova Scotians to have their best summer ever in the province while supporting local businesses. The campaign includes TV ads, YouTube video ads, digital audio ads, digital display ads, and social media ads directing people to a landing page on NovaScotia.com to plan their trips. Various campaign elements feature more than 100 visuals from Yarmouth to Cape Breton Island to highlight the wide range of experiences available in every region of the province.

Calling All Doers Summer Campaign (Outside Nova Scotia)
Whale watching billboard Skyline Trail billboard Winery billboard Camping billboard - French

The Calling All Doers campaign launched in Ontario, Quebec, the northeastern United States, United Kingdom and Germany in mid-February, two weeks earlier than in previous years. The goal is to catch people in those farther away markets when they are in the early stages of planning their summer travel. The campaign launched in Atlantic Canada in May. 

Calling All Doers uses a fresh and fun creative approach to highlight the breadth of things to see and do in Nova Scotia that people can’t experience anywhere else. In North America, ads will run on TV, billboards, digital video, digital display, digital audio, social media, and paid search, while the campaigns in Germany and the United Kingdom will focus on digital advertising.

The music in the ads was produced by a Nova Scotia artist specifically for the campaign. Famba, a producer and DJ from Halifax, created the soundtrack for the Calling All Doers ads to capture the unexpected delight travellers feel when they visit our province. 

 

Get Involved - Industry Marketing Tools

These marketing toolkits can help your region or business embrace these campaigns to help make them bigger and better. Incorporate the logos in your marketing materials, use the campaign hashtags, and update your business and package listings on NovaScotia.com to align your marketing efforts with the provincial campaigns.

Calling All Doers

Download the 2022 Calling All Doers Marketing Toolkit (pdf)
 

 Calling All Doers Logo       

Download the Calling All Doers logos (.zip)