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Advertising Campaigns

Tourism Nova Scotia runs advertising campaigns to encourage travel to and within Nova Scotia. Campaigns inspire people to spend their vacation time and money in communities throughout the province. See below for information about current tourism marketing campaigns.

Your Ocean Playground North America Campaign 2024

The Your Ocean Playground is running from April 1 through the end of summer in Ontario, Quebec, Calgary and Boston, Massachusetts. The campaign focuses on seacoast delights and Maritime culture, through the story of a couple travelling all 13,300 kilometres of our coastline.

With more than 100 video clips and images, the campaign shows the wide range of things to see and do in every part of our province. Tactics include paid search, television, connected TV, billboards, social media, video and display ads and these will run from April 1 to August 31. 

Watch the 30 Second Video Ads


Social Media 

2024 Summer Tourism Ad Campaign examples of social media ads in Ontario.

Display Ads

2024 Summer Tourism Ad Campaign examples of interstitial ads in Ontario.

Billboard Advertising

Whales in the Atlantic Ocean billboard image for advertising Nova Scotia

Franey billboard image for advertising Nova Scotia

Lunenburg billboard image for advertising Nova Scotia


Overseas Campaigns

The Your Ocean Playground campaign is running in the United Kingdom and Germany for the first time this year. Ads launched in January and run through April to catch travellers when they are in the planning stages of their trips.

In our overseas markets, we also partner with key airlines such as Air Canada, WestJet, Condor, and Discover Airlines to promote non-stop flights to Nova Scotia, as well as Icelandair to promote connecting flights to Nova Scotia. Tactics include social media, digital display and YouTube ads as well as search engine marketing.

Germany Social Media

Ad samples from 2024 German campaign.

Germany Display Ads
Display ads for Nova Scotia

Watch the video ads


United Kingdom Social Media

Ad samples from 2024 United Kingdom campaign.

United Kingdom Display Ads

Display ads for Nova Scotia

Watch the video ads

Compelling Tourism Communities Winter Campaign 2024

In partnership with local communities, we’re running a winter digital advertising campaign as part of the Compelling Tourism Communities Initiative (CTC). The campaign is running from January 15 to February 29 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting winter visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, winter getaways, outdoor adventure activities, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads.


For more videos, visit

Social Media Ads

Two people in the forest in winter riding bikesTwo people in armchairs looking out a window over the winter landscape

Person at the beach in winter holding a surfboardA family of four peer into an aquarium at the Museum of Natural HistoryThree people standing outside around a fire in wintertime and holding up glasses of wine to cheers.

Nova Scotia and Atlantic Canada

We run ads year-round in Nova Scotia and Atlantic Canada. These travellers are most likely to travel in the province during the cooler months. Winter and spring campaigns run until the end of February. 

Our focus in Nova Scotia and Atlantic Canada in 2024 will be working with communities and businesses to run campaigns highlighting Nova Scotia’s compelling attractions and activities through our partnership programs like the Digital Content Marketing Program, RADIATE Tourism Program and the Compelling Tourism Communities Initiative. There will be a wide range of tactics including both digital media and traditional media advertising. These campaigns will be seasonal to keep people exploring all year long.

Learn more about our programs