Tourism Nova Scotia runs advertising campaigns to encourage travel to and within Nova Scotia. Campaigns inspire people to spend their vacation time and money in communities throughout the province. See below for information about current tourism marketing campaigns.
Your Ocean Playground North America Campaign 2025
Tourism Nova Scotia is excited to unveil the 2025 North America “Your Ocean Playground” campaign—an engaging initiative that celebrates our province’s rich maritime heritage and diverse attractions.
It debuted in Ontario on March 17, followed by launches in Quebec, Calgary, and Boston, Massachusetts on April 1, and will continue running until the end of August. For 2025, the campaign will uses testimonials from real travellers highlighting their experience in Nova Scotia while featuring some of the province’s most compelling attractions.
Media tactics including billboards, social media ads, digital ads, in-app ads, television in-program ads, and videos will be used to showcase a wide variety of key products to motivate travel to the province. Below is a sample of ads from the campaign.
Watch the 30 Second Video Ads
Watch the 15 Second Video Ad
Social Media
Display Ads
Billboard Advertising
Overseas Campaigns
After a successful pilot in 2024, the Your Ocean Playground campaign relaunched in the United Kingdom and Germany this year. Ads launched in February and ran through the end of March, targeting travellers during the planning stages of their trips. Tactics include social media, digital display, and YouTube ads in both the United Kingdom and Germany; connected television exclusively in the United Kingdom; and year‐round search engine marketing in both markets.
Germany Social Media
Watch the video ad
United Kingdom Social Media
Watch the video ad
Nova Scotia and Atlantic Canada
We run ads year-round in Nova Scotia and Atlantic Canada. These travellers are most likely to travel in the province during the cooler months. Winter and spring campaigns run until the end of February.
Our focus in Nova Scotia and Atlantic Canada in 2025 will be working with communities and businesses to run campaigns highlighting Nova Scotia’s compelling attractions and activities through our partnership programs like the Digital Content Marketing Program, RADIATE Tourism Program and the Compelling Tourism Communities Initiative. There will be a wide range of tactics including both digital media and traditional media advertising. These campaigns will be seasonal to keep people exploring all year long.
Learn more about our programs
Compelling Tourism Communities Winter Campaign 2025
Tourism NS is running a winter digital advertising campaign as part of the Compelling Tourism Communities Initiative (CTC). The campaign is running from January 15 to February 28, 2025 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting winter visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, winter getaways, outdoor adventure activities, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads.
Videos
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For more videos, visit: https://www.youtube.com/playlist?list=PLprZuph0CZC8bAjSJg_KsDCk8CD43rMHP
Social Media Ads
