The Business Development Advisor (BDA) focuses on developing and implementing innovative programming, including initiatives that support digital adoption, technology transformation, business resilience, and the competitiveness of Nova Scotia tourism businesses. The BDA is responsible for promoting the growth and development of tourism as a critical economic sector in Nova Scotia by formulating and implementing initiatives aligned with the Nova Scotia Tourism Sector Strategic Plan. The BDA provides tourism coaching and advisory services to existing and prospective tourism businesses, industry operators, non-profit organizations, and communities. The BDA encourages new tourism investment opportunities; establishes and maintains strategic professional relationships with stakeholders; delivers business development funding and learning/professional development programs; evaluates tourism-related proposals seeking government assistance; and participates on interdepartmental, intergovernmental and industry committees/teams.

The Business Development Advisor works in a continually changing global tourism environment, leading to evolving business practices and emerging trends. In this environment, the incumbent must quickly adapt to new circumstances, contribute to unique programming, and be open to training on new technologies and tourism trends.

This position reports to the Manager of Business Development.