As a Tourism Development Advisor, you will play a key role in advancing Nova Scotia’s tourism sector by leading the development of market-ready tourism experiences that align with visitor demand, travel trends, and strategic priorities.

Working as part of the Experience Development team, you will implement product and experience development initiatives that enhance the quality, competitiveness, and distinctiveness of Nova Scotia’s tourism offerings. Using a strong understanding of consumer motivations and market insights, you will support businesses and communities in developing compelling tourism products, experiences, and destinations that increase traveller appeal and strengthen the province’s tourism offering.

In this role, you will provide advisory services and coaching to tourism operators, non-profits, and communities; design and deliver tourism capacity-building tools, resources, and development programs; evaluate tourism investment opportunities; and support research and planning initiatives that inform product and experience development. You will also build strong partnerships across industry and government to advance coordinated, high-impact development efforts.

This position operates in a dynamic, relationship-driven environment and requires strong facilitation, collaboration, communication, and strategic thinking skills, along with the ability to manage multiple priorities.

This position reports to the Manager, Experience Development.