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EXPORT Travel Trade Program

Get one-on-one coaching through the EXPORT Travel Trade Program to develop partnerships with tour operators and travel agents so you can attract more national and international customers.

Work with an expert coach to build a sales strategy, implement best practices for working with the travel trade and create partnerships with travel agents and tour operators.

Participants in the EXPORT Travel Trade Program will benefit from:

  • An individualized action plan to implement policies and practices to support sales through the travel trade
  • Sales planning and tips for contract negotiation
  • Support to develop relationships with travel agents and tour operators
  • Inclusion in Tourism Nova Scotia sales initiatives
  • Qualification for Atlantic Canada’s biggest travel marketplace


The EXPORT Travel Trade Program is open to tourism businesses that have been open for at least one year and have some experience working with the travel trade or have participated in any of the following Atlantic Canada Travel Trade Readiness Program components:

Applications will be accepted until September 30, 2023 or until all spaces are filled, whichever is sooner. However, if you are interested in completing this program to qualify for the Atlantic Canada Showcase, you must apply by April 30, 2023. 

Applications will be assessed when they are received. There is no cost to participate.


Program Contact

For more information about the EXPORT Travel Trade Program, Atlantic Travel Trade Readiness Program, or application process, please contact:
Natalie Shaw
Market Development Coordinator