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EXPORT Travel Trade Program

Get one-on-one coaching through the EXPORT Travel Trade Program to develop partnerships with tour operators and travel agents so you can attract more national and international customers.

Work with an expert coach to build a sales strategy, implement best practices for working with the travel trade and create partnerships with travel agents and tour operators.

Participants in the EXPORT Travel Trade Program will benefit from:

  • An individualized action plan to implement policies and practices to support sales through the travel trade
  • Sales planning and tips for contract negotiation
  • Support to develop relationships with travel agents and tour operators
  • Inclusion in Tourism Nova Scotia sales initiatives
  • Qualification for Atlantic Canada’s biggest travel marketplace


The EXPORT Travel Trade Program is open to tourism businesses that have been open for at least one year and have some experience working with the travel trade or have participated in any of the following Atlantic Canada Travel Trade Readiness Program components:

Applications for the 2023-24 EXPORT Travel Trade Program are now closed.

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Program Contact

For more information about the EXPORT Travel Trade Program, Atlantic Travel Trade Readiness Program, or application process, please contact:

Natalie Shaw
Market Development Coordinator