Tourism Nova Scotia is kicking off the season with a pre-holiday marketing campaign designed to spark travel inspiration across Atlantic Canada. Running for four weeks beginning November 17, 2025, this Meta Traffic campaign targets audiences in Nova Scotia, New Brunswick, and Prince Edward Island, encouraging them to explore the province’s shops, markets, regions, communities, events, and travel stories on NovaScotia.com.
Using single images and a video ad, the campaign taps into Meta’s strong reach and high engagement, which is especially effective in Atlantic Canada, where local users are more likely to comment, share, and involve friends.
Meta Traffic Ads
Events:
Blogs:
This campaign is part of Tourism Nova Scotia’s broader fall and winter Compelling Tourism Communities strategy, and works hand-in-hand with the RADIATE Tourism Program, which retargets engaged users to help drive package bookings.
Our blogs are sure to warm up the wanderlust before the holidays arrive!
- Six Can't Miss Events In Nova Scotia This Winter
- Get Festive: Find Holiday Events, Parades, Productions and more in Nova Scotia/
- Give The Gift of a Nova Scotia Experience
- Holiday Craft and Artisan Markets in Nova Scotia
- Shop Locally in Nova Scotia This Holiday Season
- Nova Scotia's Unique Christmas Tree Traditions