The holidays are finally here, but did you know December-April is peak trip-planning season for international visitors choosing Canada?
According to Trip Advisor, travellers from the United States and the United Kingdom book their trips about 80 and 95 days in advance respectively. However, on average, tourism operators advertise just 35-40 days out from the season, missing the critical window for trip planning and booking.
Tourism Nova Scotia’s research shows that after peak season, the number of active travel experience, package, and event listings on NovaScotia.com goes from over 100 to fewer than 30—all because listings aren’t updated to reflect dates and times for the coming year.
This year, don’t miss out! Make sure your listing is up-to-date on NovaScotia.com and help visitors look you up (and book you up) for 2018.
Here are four reasons to update your NovaScotia.com listing today.
Log in to Tourism Nova Scotia’s Partner Portal to update your NovaScotia.com event, package, and experience listings. For additional help or information, please contact:
Natalie Van Dusen
Digital Marketing Coordinator
T: (902) 798-6921
E: natalie.vandusen@novascotia.ca
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