Skip to main content

Applications Now Open for Three Industry Support Programs

Wednesday, April 14, 2021

Tourism Nova Scotia is inviting applications for three programs offering over $2million in support for tourism businesses and organizations.

The RADIATE Tourism Program, Digital Content Marketing Program, and the Tourism Digital Assistance Program offer participants a range of opportunities to support their 2021-22 development and marketing efforts. Applications for all three programs open on Wednesday, April 14. Check out each of the program webpages to see what opportunities are the best fit for your organization and submit your applications online. 

RADIATE Tourism Program 

  • Tourism businesses and attractions can work with Tourism Nova Scotia advisors to develop and promote travel packages that can increase appeal and awareness with local and Maritime travellers year-round. 
  • Receive insights on regional markets, package development, positioning, digital ads and sales, as well as digital marketing support valued up to $5,000. Marketing activities are subject to public health guidelines.
  • The deadline to apply is Wednesday, April 28 at 4pm.

Digital Content Marketing Program 

  • Tourism businesses and organizations can co-invest with Tourism Nova Scotia to create tailored marketing campaigns and high-quality photos and video assets. Submit one application for digital marketing, content creation, or both.
  • Tourism Nova Scotia will match your investment. The minimum partner investment for digital marketing is $7,500 plus a 15 per cent media building fee (total $8,625). The minimum partner investment for content creation is $10,000.
  • Photos and videos featuring your business or community may be used in Tourism Nova Scotia’s marketing campaigns, giving you more visibility.
  • The deadline to apply is Wednesday, April 28 at 4pm.

Tourism Digital Assistance Program

  • Offered in partnership with Digital Nova Scotia, the Tourism Digital Assistance Program offers eligible tourism businesses up to $5,000 in services from qualified digital consultants to help improve their online presence.
  • The program covers things like website development, digital marketing strategy, social media marketing, ecommerce, and online booking systems.
  • The deadline to apply is Wednesday, May 5 at 4pm.

Learn about all of Tourism Nova Scotia’s programs at