Attract visitors and encourage tourism spending through the 2024-25 Tourism Digital Assistance Program (TDAP) and Tourism Digital Assistance Program – Communities (TDAP – Communities).

TDAP helps tourism businesses enhance their online marketing and services. Businesses will be connected with a qualified digital consultant to develop effective digital marketing or e-commerce tools up to $5,000 in service value.

TDAP – Communities helps effectively promote local communities. The program will cover up to $15,000 in services and online tools to municipalities, business chambers and community tourism organizations to help them better attract and serve visitors online with a qualified digital consultant.

Both programs are a partnership with Tourism Nova Scotia and Digital Nova Scotia. Eligible activities include:
•    Ecommerce
•    Online booking
•    Website design & development (includes AI Powered Chatbot and Automations)
•    Data analytics
•    Search engine optimization (SEO)
•    Digital marketing
•    Social media
•    Copywriting
•    Audio & podcast services
•    Branding & design
•    Photography and/or videography ($2,500 max) to fill content gaps

The deadline for businesses to apply for TDAP was Wednesday, April 3, at 4:00 p.m. and the program intake is now CLOSED. 
The deadline for communities to apply for TDAP – Communities is Wednesday, May 1, at 4:00 p.m.

The program guidelines, eligibility and online applications are available at:
•    TDAP: https://tourismns.ca/tourismdigitalassistanceprogram
•    TDAP – Communities: https://tourismns.ca/tourism-digital-assistance-program-communities