The RADIATE Tourism Program helps tourism businesses and attractions build capacity to create and market packages to appeal to local and Atlantic region travellers. The program focuses on creating and marketing compelling packages available in late-fall, winter or year-round to help extend Nova Scotia's tourism season.

A tourism package combines two or more activities, services, products, or guided experiences for one single price point, and can be offered by a single tourism business or combine offers from multiple businesses.

Packages uniquely showcase Nova Scotia in the priority areas of:

• Outdoor and coastal activities;
• Local flavours (Nova Scotia food and drink);
• Music, culture, and heritage;
• Seasonal and regional opportunities including family-friendly packages and connection with film and screen series in Nova Scotia; and
• Uniquely Nova Scotia guided experiences.

Applicants benefit from:

• Target market research insights;
• Coaching and tools for package development and positioning;
• Feature on a NovaScotia.com landing page; and
• Inclusion in seasonal digital marketing campaigns created and delivered by TNS.
• Packages will be delivered during the late fall and winter seasons to support season extension.

The deadline to apply is Wednesday, April 22 at 4:00 p.m. ADT.

The program guidelines, eligibility and online application are available at https://tourismns.ca/radiate-tourism-program.