The Tourism Operator Partnership Program supports tour operators with targeted marketing activities designed to drive awareness and sales of Nova Scotia multi-day travel packages. It focuses on initiatives that align with Tourism Nova Scotia marketing efforts to raise awareness of our destination in our key national and international markets.

Tour operators will gain access to valuable market research, product development guidance, planning resources, and support to help execute marketing activities and maximize results.

Projects will be based on a 50/50 cost-sharing formula unless otherwise negotiated.

You can find more program details and guidelines here.

Applications will be accepted on a rolling basis until the program budget is fully allocated, or until February 28, 2027 (whichever comes first).

Who is eligible?

Tour operators based in Nova Scotia, across Canada, or internationally, with a demonstrated ability to sell multi-day Nova Scotia travel packages to travellers (Fully Independent Traveller (FIT) and/or group) in Canada, the United States, United Kingdom and Germany.