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‘Buying Canadian’ – Attracting the Domestic Travel Market

Wednesday, May 7, 2025


Join us on Thursday, June 19, 2025, from 10:00 a.m. to 11:00 a.m. for an online workshop.

This workshop will be facilitated by Eva Gutsche of STEM Consulting and hosted by the Tourism Industry Association of Nova Scotia with support from Tourism Nova Scotia.

Canadians are expressing a higher interest in spending their vacation time and money within Canada this year. This workshop will explore what the “Buy Canadian” trend could mean for domestic travel this year and opportunities for  your business.

Participants will gain a deeper understanding of:

  • The trends in domestic travel and outlook for 2025
  • Trends in the outbound travel market
  • Opportunities to position products and services for the local resident market
  • Enhancing your product to capture the domestic market
  • Preparing for customer service situations involving diverse political views and values

Register here

Facilitator Contributed Biography:
Eva Gutsche (She/Her) – Principal, Facilitator, Consultant, Coach

Eva Gutsche, the founder of STEM Consulting and Marketing, has extensive experience in the hospitality, communications and training industry and brings a solid business foundation to the workshops.
Eva brings 20 years of experience as a facilitator, moderator, workshop designer, and presenter, working with the public and private sectors, and assisting clients in improving their overall performance and bottom-line results.
Eva’s direct hospitality background spans over 20 years of experience across Canada and is comprised of hotel sales, sales management, revenue management and leadership.